Social Media Manager

Position Type: Hybrid (3x a week onsite)
Location: Detroit, Michigan

About us

At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well loved. Our thoughtful craftsmanship, timeless design and spirited stories inspire our customers to live well, with confidence & joy—in a style that is uniquely their own! Because we are a growing and evolving company, each employee is a key stakeholder, making decisions every day that directly impact our overall vision and direction. At Shinola, you’ll have the opportunity to make a significant contribution at the start of what we believe will become an iconic American brand. 

Key Responsibilities

Calendar Management

• Social Media Manager develops and oversees the outline and monthly calendar for social media content
• Participates in cross department meetings to stay abreast to changing product deliverables and other information that impacts calendar
• Aligns calendar/posts to Brand Pillars. Integrates seamlessly with other channels of marketing (SEO, catalogs retail, events, digital marketing) in collaboration with GTM and Ecommerce Teams.

Content Production Management and Content Creation

• Work in an omni channel mindset on brand content Initiatives specializing in the social ideation and execution within the brand pillars for organic social content and activations
• Communicates needs/expectations regarding grid composition, platform technicalities and final asset deliverable formats.
• Content Creation – Works alongside Social Media Coordinator and Content team to manage the creation of socially native content.
• Coordination- Works within Content team and alongside Creative Coordinator to coordinate appropriate parties for participation of initiatives.

Community Management

• Actively engage in social media conversations with followers and influencers.
• Monitor for and escalate sensitive issues to leadership.
• Develop cross functional team relationship with CX and CS to ensure correct responses to community
• Advise and works alongside Paid Agency on any community management issues within Paid campaigns
• Refresh/revamp community management guidelines and escalation procedures. Work with Copy to revise internal Social Media Guidelines.

Metric Interpretation and Analysis Reporting

• Leverage analytics, customer research, competitive analysis, and seasonal sales trends to put the content in front of the customers at the right time.
• Creation of monthly reports on engagement.
• Work with Business Intelligence Analyst on any relevant insights, data and metrics

Social Research

• Remaining current and educated on all platforms, emerging platforms, changes to platforms and advances in technology and algorithmic developments.

Brand Advocacy

• Be the voice of Shinola in the social space and represent the best interest of the brand in proposed creative from partners
• Form key relationships with influencers and brand enthusiasts and VIPs across the social media landscape.

Strategy

• Working inside and alongside Creative, Marketing, PR and other departments, Social Media Manager will contribute to compelling content strategies to drive growth through content that expands brand awareness and metrics.
• Help to define the strategy and ongoing optimization of social media across channels inline with the wider marketing strategy and revenue goals.

Qualifications

• BA or BS Degree in Communications/Marketing or a similar field
• At least 5+ years’ experience in a social managerial role
• Explores and identifies emerging trends, things happening in culture to find new ways to engage and reach targeted guests/audiences.
• Stays current and assesses industry and social media trends, tools, new platforms, innovations, and best practices.

Required Soft Skills

• Critical Thinking
• Brand interpretation
• Research
• Verbal & written communication
• Collaboration
• Organization & prioritization

Hard Skills –preferred

• Sprout Social, Later, Minter.io
• Adobe Creative Suite (XD, InDesign, Photoshop)
• Microsoft Office Suite (Outlook, Excel, Word PowerPoint)
• Asana
• Native social platforms (Facebook, Instagram, Linkedin)

Sampling of Total Rewards Program

• Paid Time-off: 
  • 15 Vacation days (accrued)
  • 10 Corporate holidays 
  • 2 Volunteer days
• Benefits:
  • Medical, dental & vision -click here to view our full package! 
  • 401k with company match 
  • Employee assistance program 
  • Pet Insurance
  • Merchandise discounts
  • Complimentary employee watch

• HR Phone Screening - 30 minutes via Microsoft Teams (camera off)
• Technical Interview with Hiring Manger  - 1 hour via Microsoft Teams (camera on)
• Take home assignment - 30minutes -2 hours of work
  • note: select positions may not require a case study assignment
• Final Interview with Panel - 1 hour via Microsoft Teams (camera on)

*The general hiring process can be found above, however Shinola reserves the right to change the process as needed. 

At Shinola, we're committed to growing and empowering an inclusive community within our company and industry. This is why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives across our organization. Research shows that oftentimes women and other minority groups only apply to open roles if they meet 100% of the listed criteria. Shinola encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.   
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned.
This job description does not constitute a contract of employment and Shinola may exercise its employment-at-will rights at any time.

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