Social Media Manager (Beauty Industry)
Job Description
Team: Marketing
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Social Media Manager (Beauty Industry) in Canada.
This role is focused on building and executing high-impact social media strategies for a fast-moving beauty brand operating in a remote-first environment. You will own day-to-day content execution while helping shape the broader storytelling approach across key platforms such as Instagram, TikTok, and YouTube Shorts. The position blends creativity with performance, requiring a strong understanding of what drives engagement, brand trust, and conversion in the beauty space. You will work closely with marketing, design, and creative stakeholders to ensure content is consistent, on-brand, and optimized for growth. This is a hands-on role ideal for someone who thrives in fast iteration cycles and data-informed creative environments. You will also play a key role in community engagement and influencer collaboration, helping turn audiences into loyal brand advocates.
Accountabilities:
- Build and manage a high-performing social content engine that increases reach, engagement, and brand trust across core platforms such as Instagram, TikTok, and YouTube Shorts.
- Develop and maintain a structured content calendar aligned with product launches, campaigns, and evergreen storytelling initiatives.
- Write compelling captions, hooks, and community-focused messaging that reflects brand voice and drives audience action.
- Schedule, publish, and optimize content based on performance insights, platform trends, timing, and SEO/hashtag strategies.
- Lead community management efforts by engaging with audiences, responding to comments and DMs, and extracting actionable consumer insights.
- Collaborate with creators, influencers, and UGC partners to source, brief, and repurpose content while ensuring proper usage rights management.
- Monitor and analyze performance metrics on a weekly basis and translate insights into clear, actionable recommendations.
- Partner with internal designers, editors, and marketing teams to ensure timely, high-quality content delivery.
- Stay up to date with platform updates and beauty industry trends, rapidly testing and iterating on new content formats and strategies.
- 5+ years of experience in social media management for a consumer-facing brand, ideally within beauty, skincare, haircare, wellness, or lifestyle.
- Proven ability to create high-performing, platform-native content with a clear understanding of what drives engagement and conversion.
- Strong copywriting skills with an excellent sense of tone, storytelling, and brand consistency.
- Experience using social media management and analytics tools, with comfort interpreting native platform data.
- Demonstrated ability to manage content calendars and deliver consistent publishing schedules in a remote work environment.
- Strong communication skills and ability to work independently with a high level of ownership and accountability.
- Experience working with influencers or UGC creators, including briefing, coordination, and rights management (nice to have).
- Familiarity with short-form video editing tools (e.g., CapCut or Premiere Rush) and basic understanding of social commerce or paid amplification strategies (nice to have).
- Competitive monthly compensation of $5,000–$6,000 CAD.
- Remote-first work model with full flexibility.
- Access to a $200K+ perks marketplace offering discounts across 150+ services.
- Option to access up to 50% of approved earnings before payday.
- Opportunity to work with a fast-growing beauty brand in a high-impact creative role.
- Exposure to influencer marketing, social commerce, and performance-driven content strategy.
Requirements:
Benefits:
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Date Posted
06/04/2026
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