Social Media Manager (Lake Worth)

SCOPE:

Reporting to the COO, the Social Media Manager serves as a key team member and active participant in the design and execution of comprehensive marketing and development strategies for Worn Not Wasted LLC. The Social Media Manager will manage robust integrated digital and social media campaigns.

ESSENTIAL FUNCTIONS:

1. Design, build and maintain digital and social media presence for the company’s Worn Not Wasted Brand.
2. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
3. Measure and report performance and statistical data for all digital and social media marketing.
4. Plan, execute, and measure experiments and conversions.
5. Brainstorm new and creative growth strategies, while collaborating with internal teams to create landing page advantages.
6. Use various digital and photographic equipment and techniques.
7. Maintain digital and social media portfolios on web site and social media for robust postings.
8. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
9. Assist in promoting Bluebox.
10. Occasionally speak to businesses and community groups to raise awareness and for advocacy.
11. Perform any range of department administrative assignments or special projects as maybe required.

OTHER DUTIES MAY INCLUDE BUT ARE NOT LIMITED TO:

1. Demonstrate by words and actions a commitment to Gulfstream Goodwill Industries’ mission.
2. Perform or assist with any duties or operations, as required, to maintain workflow and to meet schedules and quality requirements.
3. Maintain a safe work area and comply with safety procedures and equipment operating rules keeping work areas in a clean and orderly condition.
4. Participate in any variety of meetings and task force groups to integrate activities, communicate issues, obtain approvals, resolve problems and maintain a high level of knowledge pertaining to new developments, requirements, and policies.

KNOWLEDGE AND SKILLS:

1. Bachelor’s degree in Marketing, Public Relations or similar field, or equivalent work experience. Masters preferred.
2. 2+’year’s experience in a similar role managing social media marketing.
3. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
4. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
5. Solid knowledge of website analytics tools (e.g. Google, Analytics, NetInsight, Omniture, and WebTrends).
6. Experience in setting up and optimizing Google AdWords campaigns.
7. Self-starter, highly organized, and able to work well with others at all levels in the organization.
8. Polished presentation, and interpersonal skills, with excellent written and verbal communication skills.
9. Proficiency in Digital and Social Media, Video, Microsoft Office, and Windows-based computer applications.
10. Valid Florida driver’s license with an acceptable driving record for insurability under company insurance and ability to travel to outlying locations.

PHYSICAL REQUIREMENTS:

1. General office environment
2. Frequent travel
3. Subject to frequent interruptions
4. Prolonged periods of sitting, working at computer terminal, time on the phone
5. Occasional lifting of up to 30 pounds

TOOLS AND EQUIPMENT USED:

Computer, usual peripherals, office software, spreadsheets, software programs, safety equipment, and a variety of standard office equipment.