Social Media Marketing Specialist

Company Overview

At Gerber Childrenswear, we stand for quality, everyday comfort, and safety. From the clothes we design, the fabrics we select, and our focus on sustainability and community, we have what babies need for their first 1000 days and from one generation to the next. 

Our Team 

Our mission is to be a trusted partner to those responsible for the parenting journey. We do this by seeking every day to answer the question -Will this be safe and bring comfort and joy to every child?

We are dedicated to our mission and passionate about collaboration, moving quickly, breaking down barriers, leveraging technology, eliminating bureaucracy, and constantly striving to evolve. Our cultural foundation is built on quality, trust, and value, all bundled together in 90 years of happy little clients while focused on continuously improving to ensure many more years of happy little clients.

Who We Are Looking For:

The Social Media Marketing Specialist works collectively with internal and external collaborators to develop/establish the company's social media strategy for leading national baby brands. Also, responsible for implementing the strategy across all social platforms, driving brand sales, and achieving yearly channel growth as determined by management team.

What You'll Do:

• Develop/implement strategy for social media channels including Gerber Childrenswear and Onesies brand national baby brands.
• Manage 3rd party company for all paid social ad efforts for driving B2C sales.
• Work closely with marketing team and retail account leaders to implement paid ad programs as necessary.
• Managing all company social media channels / platforms, including LinkedIn, Facebook, Instagram, Pinterest, Twitter, TikTok, Facebook business manager, Facebook ad manager, Dash Hudson.
• Develop / establish social media metrics to effectively measure performance on all social media networking sites.
• Assist team members in maintaining social media content calendars and distributing to marketing team on a consistent basis.
• Work closely with graphic designers and photography team to provide creative assets as needed. 
• Responsible for designing / implementing all social media graphics / content / ads.
• Implementing brand sweepstakes (with legal assistance), notifying winners and fulfilling prizes as needed.
• Handle day-to-day tasks including collaborating with Customer Service as well as responding to customer messages within 24 hours and following up as necessary for resolution.  
• Identify high-performing organic content that resonates with the Gerber audience, generates follow growth, and/or which could be boosted or leveraged as Paid Social ads.
• Responsible for implementing / managing new social media collaborations as necessary and complete the necessary training to expand knowledge / grow channels.
• Stay abreast of new social trends, technologies, networks, metrics, etc. and present new ideas to the marketing team regularly.
• Provide social media updates to senior management as requested, i.e., presentation materials, stats, competitive analysis, for internal meetings, etc.
• Provide support on special creative projects as needed, i.e., ad banners, newsletters, videos, content, etc.
• Support efforts in live shopping and other various marketing-focused projects as needed.

Who You Are:

Education/Experience:

• 2+ years of relevant role experience.
• High School graduate with college, business or technical school degree preferred
• Proficient within all social media channels
• Proficient in MS Word, Excel, PowerPoint, illustrator and photoshop, canva
• Knowledge and experience scheduling posts in social platforms (Dash Hudson experience a plus)
• Experience working with or editing social video a plus

Skills and Abilities (Which may be representative but not all inclusive of those commonly associated with this position)

• Excellent written and oral communication skills
• Creative
• Good organizational skills
• Good time-management skills
• Detailed oriented
• Dependable / reliable

What We Offer:

• Competitive Pay – We believe in rewarding success and showing our employees just how much they’re valued in a variety of different ways, including compensation.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
• Time away from work – Sometimes, we need time away to be with family, enjoy our hobbies, focus on our health, or just recharge. We are committed to helping our employees create work-life harmony!
• Growth and Development - We are constantly seeking to offer opportunities and support for personal and professional development.
• Financial Planning and well-being - No matter our employees’ financial goals, we want to help them get there. We offer access to benefits, programs, and education to help our employees protect their income, pay for expenses, and invest in the future. Including a generous 401K match!
• Extras, discounts, and perks - Generous discounts to our company and related companies are just one of our cool extras!