Social Media Platform and Content Associate
Job Description
How You Will Make an Impact
- Social Media Platform and Content Associate will plan and organize workflow against a company calendar, including product and campaign launches. Cascade work from overall organizational and departmental goals to ensure digital content is scheduled and executed to hit goals and KPIs.
- Social Media Platform and Content Associate will manage online campaigns and content calendars through all digital channels, including social media, display, video, mobile, email, search, shopping, marketplaces, and on company websites.
- Social Media Platform and Content Associate will help make decisions and implement the marketing strategy as it relates to web design, landing pages, content marketing, product development, pricing, offers, emails, hooks, headlines, and all things copywriting.
- Manage and upload content for web, PPC, social media, affiliate, email, SEO, and provide editorial, creative, and technical support to team members.
- Social Media Platform and Content Associate will build relationships with influencers, content creators, etc.
- Ensure content cohesion between English and Spanish pages, while working with others internally, for culturally appropriate pages and content, translation when necessary.
- Social Media Platform and Content Associate will identify, track, and report on KPIs while driving optimization through all channels, in association with other departmental team members.
- Remain up to date with industry trends and best practices to ensure that content is fresh, relevant, and stops people in their scroll.
What We Offer
- Amazing opportunities for career progression
- Dynamic, fun, entrepreneurial and diverse culture
- Medical (PPO or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision and Telemedicine
- Health and wellness are a top priority - committed to self-care
- 401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals)
- 2 Company-Wide Breaks, Summer & Winter
- Generous Paid Time Off and Paid Holidays
- Sick Time
- Personal Time
- Employer Paid Life Insurance
- Health Savings Account (company contributes $30 bi-weekly)
- Voluntary Life and Dependent Insurance, Short-Term Disability, Long-Term Disability, Accident, and Critical Illness
- Employee Assistance Program
- Business casual atmosphere - jeans and sneakers are okay by us
What You Bring to the Table
- Bachelor's Degree in business, communications, English, marketing, digital communications, or related field.
- 3+ years of experience managing content within a digital environment.
- Experience administering content for SEO, PPC, social media, E-mail, Product Detail Pages, and Onsite.
- Experience with planning, management, execution, and measurement of all forms of digital media: search, social, display, video, mobile, and email.
- Experience with content management systems (CMS) within a high transaction environment, Magento Page Builder, CMS, and a background in D2C CPG products a plus.
- Experience using the following technologies: Google Analytics, Google AdWords, Google Search Marketing Services, SEM Rush, Sprout, (Sellics, Dotdigital, and YotPo, a plus).
- Experience with the following e-commerce platforms: Magento, Adobe AEM, or similar.
- Bilingual in English and Spanish a plus.
EOE, DFWP
#LI-Hybrid
Date Posted
08/12/2023
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3
Positive
Subjectivity Score: 0.8
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