Social Media Platform and Content Strategist

How You Will Make an Impact

• Social Media Platform and Content Strategist will collaborate closely with the Brand Management team to understand and translate brand marketing messages into impactful digital content strategies.
• Craft compelling and on-brand content for platforms such as Instagram, Facebook, TikTok, etc., aligning with the overarching brand strategy.
• Social Media Platform and Content Strategist will work collaboratively with the Digital team to optimize content for enhanced engagement and conversion rates, utilizing analytics and insights to refine strategies.
• Ensure that content aligns with the brand's tone, voice, and visual guidelines across all platforms.
• Social Media Platform and Content Strategist will monitor industry trends and audience behaviors to adapt strategies and content formats accordingly.
• Drive growth and visibility by exploring innovative content approaches and staying updated on emerging platforms.
• Social Media Platform and Content Strategist will remain up to date with industry trends and best practices to ensure that content is fresh, relevant, and stops people in their scroll.
• Perform other duties as assigned

What We Offer

• Amazing opportunities for career progression
• Dynamic, fun, entrepreneurial and diverse culture
• Medical (PPO or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision and Telemedicine
• Health and wellness are a top priority - committed to self-care
• 401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals)
• 2 Company-Wide Breaks, Summer & Winter
• Generous Paid Time Off and Paid Holidays
• Sick Time
• Personal Time
• Employer Paid Life Insurance
• Health Savings Account (company contributes $30 bi-weekly)
• Voluntary Life and Dependent Insurance, Short-Term Disability, Long-Term Disability, Accident, and Critical Illness
• Employee Assistance Program
• Business casual atmosphere - jeans and sneakers are okay by us

What You Bring to the Table

• Bachelor's Degree in business, communications, English, marketing, digital communications, or related field.
• 5+ years of experience managing content within a digital environment.
• Experience administering content for social media
• Demonstrated success in digital or social media content strategy, translating brand marketing messages into engaging content.
• Experience collaborating closely with Brand Management and Digital teams to optimize content for engagement and conversion.
• Proficiency in creating content for various digital platforms, with a deep understanding of their respective best practices.
• Experience with planning, management, execution, and measurement of all forms of digital
• Strong organizational skills

EOE, DFWP

#LI-Hybrid