Social Media Senior Manager Asia

Crunchyroll is the ultimate home for anime worldwide connecting millions of fans through streaming theatrical releases events gaming and beyond. As we accelerate our growth across Asia we are seeking a Social Media Sr. Manager Asia to lead social strategy audience engagement and fandom growth across the region.

This role will be responsible for building and scaling our brand voice in both markets ensuring strong planning creative execution and engagement across all social platforms. The role requires a mix of strategy and hands-on execution.

As the Social Media Senior Manager Asia you will lead Crunchyroll's social media and audience engagement strategy across Southeast Asia Taiwan and South Korea.  Responsible for driving audience growth fandom engagement cultural relevance strengthening brand affinity through innovative social-first programs and campaigns that connect fans with Crunchyroll's content creators and experiences across the region. 

Reporting to the Marketing Director Asia this role serves as a key strategic partner to both regional and global stakeholders translating audience insights into impactful campaigns and long-term growth opportunities. The ideal candidate is both strategic and execution-oriented with strong regional market awareness exceptional stakeholder management skills deep social media expertise and a proven understanding of fandom and community ecosystem.  They bring a passion for anime entertainment gaming and youth culture and can translate audience insights into impactful social strategies and campaigns.

• Drive the regional social content strategy and execution overseeing platform strategies editorial planning campaign development content localization workflows and creative approval across Southeast Asia Taiwan and Korea. 
• Ensure localized social-first storytelling that connects fans with Crunchyroll's content creators and experiences while ensuring brand consistency and local relevance.
• Drive social excellence across major content and brand initiatives ensuring social media plays a central role in anime premieres simulcast launches theatrical releases events conventions and integrated marketing campaigns.

• Partner with local market teams and community stakeholders to deepen fan participation strengthen brand affinity and drive sustained community growth.
• Build and grow Crunchyroll's fandom and community ecosystem fostering meaningful engagement with anime fans through community programs fan advocacy initiatives events conventions social activations and user-generated content. 
• Lead the regional creator & influencer strategy including creator identification and selection campaign briefing agency management content collaboration performance measurement and long-term relationship development. 

• Leverage audience insights social listening and performance analytics to identify emerging trends inform marketing strategy and optimize content performance
• Establish and track key success metrics—including audience growth engagement video views and watch time sentiment share of voice creator performance campaign impact and community health—and provide actionable recommendations to regional and global leadership.
• Cultivate strategic relationships with platform partners including TikTok Meta YouTube X Threads and emerging channels to unlock innovation opportunities beta programs and audience growth initiatives.

• Lead external agencies and cross-functional partnerships across Marketing PR Content Partnerships Customer Experience and Audience Development teams establishing scalable processes for campaign intake agency briefing content approvals localization workflows launch readiness and performance reporting. 
• Champion social governance and brand reputation management establishing community standards escalation frameworks and crisis response protocols while partnering with PR Communications and Customer Experience teams to ensure a brand-safe fan experience.

• 8+ years of experience in social media digital marketing audience development community management or content marketing preferably within entertainment streaming gaming media youth culture or other fandom-driven brands.
• Proven experience developing and executing regional social media strategies across Southeast Asia Taiwan and/or Korea with a strong understanding of diverse audiences creator ecosystems fan communities and local cultural nuances.
• Demonstrated success creating social-first content strategies and high-impact campaigns that drive audience engagement community growth brand affinity and measurable business outcomes.
• Deep expertise across major social and community platforms including Instagram TikTok YouTube Facebook Threads and emerging channels with strong copywriting storytelling and content planning capabilities.
• Strong analytical mindset with experience leveraging social listening audience insights and performance analytics tools to inform social media strategy optimize performance and identify growth opportunities.
• Proven ability to manage agencies creators influencers platform partners and cross-functional stakeholders while balancing strategic leadership with operational execution in a fast-paced multicultural environment.
• Strong cross-cultural collaboration and stakeholder management skills with experience leading initiatives across diverse Asian markets and aligning regional and global teams to deliver results.
• Fluency in English is required.  

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What We Do

At Crunchyroll we deliver what anime fans love—anytime anywhere. With the world’s largest anime streaming library we connect fans to the stories characters and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch games news events and music we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Why Work With Us

We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented ambitious people who treat each other well and believe that how we win is just as important as winning.

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