Social Media Specialist 2

Your Role at MediaLab

As a Social Media Specialist 2, you will play a key role in the creation, growth, management and monetization of your allocated social media channel/s. Your initial focus will be on helping build and grow a brand new Snapchat channel to the point of monetization, creating a healthy stream of engaging, consistent content and assisting with developing and updating social strategies specific to your allocated social channel/s. You will work with your line manager and the wider team to help meet departmental revenue and performance goals. Additionally, you will provide support to/collaborate with other social team members across your allocated brand/s.

What You’ll Do

• Create and source innovative, high-quality content, including videos, images, and stories, that align with our brand voice and resonate with our target audience. This would primarily be for Snapchat, but we would expect that content be shared and formatted for similar social channels like TikTok, IG Stories/Reels and Facebook Stories.
• Stay on top of trends and develop creative concepts to keep our Snapchat channel growing and engaged.
• Build and update a content calendar for all social media activity.
• Collaborate with content, sales, product and marketing teams to produce high-quality, on-brand visuals and messaging.
• Adhere to all social media guidelines as well as internal content guidelines when creating and publishing social media content. 
• Use Medialab’s social media management tool (Sprinklr) for sourcing and scheduling content, as well as reporting.
• Build/Grow a brand new channel Snapchat channel, to the point of monetization, in order to meet 2025 social projections.
• Collect content data to assist with analyzing and optimizing revenue streams and tracking performance against KPIs.
• Manage and maintain a healthy Snapchat audience

What We’re Searching For

• You have 3 - 5 years of social media management experience either brand or agency side.
• You have experience using social media management tools e.g. Sprinklr, Hootsuite, Brandwatch, Sprout etc..You have proven experience in creating and managing specialized social media content.
• You have demonstrated success in social monetization for channels like Snapchat, Facebook, Instagram and Twitter.
• You’re a creative thinker with excellent storytelling and visual design skills.
• You have a strong understanding of social media trends, audience behavior, and best practices for different platforms.
• Proficiency with photo and video editing tools, such as Adobe Creative Suite or similar software.
• You have experience in data collection, analysis, and visualization, with a particular focus on gathering insights from social media performance metrics and contributing to comprehensive reports that inform strategic decision-making.
• You have experience navigating the social media guidelines and managing flag/violations to resolution.
• Excellent communication and collaboration skills.