Social Media Specialist

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

The Lyft communications team is looking for an enthusiastic, strategic, and collaborative Social Media Specialist to turn Lyft into a brand leader of social media and community conversation. The ideal candidate is highly tapped into internet culture, creative, and self-motivated. They possess excellent communication skills, have a data-driven mindset, and collaborate well with others. 

It’s an incredible time to join the Lyft team. 

You’ll be able to make a massive impact on a well-loved rideshare brand by being the voice and personality behind the Lyft logo, showing up often in the feeds—and in the minds—of our audiences.

• Coordinating, creating and maintaining a social media content calendar for all posts. Scheduling and coordinating posts within our social media publishing tools channels (Sprinklr, Sprout, Khoros etc.)

• Measuring and reporting on KPIs such as follower growth and engagement rates across all social media channels; identifying opportunities for growth and improvement (Sprinklr, Sprout Social, Khoros). The social team has a passion for data, and uses it to help educate and create fearlessly. 

• Working closely with internal strategy, creative teams and agency partners to contribute to and coordinate cycles of feedback to make our social content both engaging and on brand (voice, look and feel)

• Talking and engaging in real-time reactive cultural opportunities across Lyft’s core channels. Primarily Twitter, Instagram, Tiktok, and sometimes LinkedIn, YouTube

• Keeping a close eye on community sentiment, trending content, and strategizing with the teams for ways Lyft can engage or create quick-turn content to respond

• Working across social and comms to spot opportunities to tie social content to earned moments. 

• Keeping up with all the platform updates and bringing those updates and opportunities to the strategy and creative team to test out

• Bonus? Familiar with Airtable

• 4+ years of related experience in social media marketing, community management, or digital/content marketing

• Excellent writing skills

• Strong interest in social media trends and creating conversation and content that engages, inspires, and spreads widely

• Data-driven marketing experience, including analyzing and providing insights on the performance of social media sentiment, content, and campaigns 

• Solid interpersonal skills and enthusiasm for engaging with our social media communities

• Ability to collaborate and work effectively with various teams and functions within Lyft

• Experience managing social media for a consumer-focused app or tech company

• Social copywriting experience for a brand or agency clients

• A portfolio of high-performing social media posts for other brands or agency clients

• Experience working with third parties, including agencies, vendors, influencers, and contractors 

• Have managed an active social media presence of a brand, ideally from scratch, and have proven success growing it into a vibrant, well-loved online community.

• Great medical, dental, and vision insurance options
• Mental health benefits
• Family building benefits
• In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
• 401(k) plan to help save for your future
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Pre-tax commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.  

This role will be in-office on a hybrid schedule if an established Lyft Location is available to the region — Hybrid Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

The expected range of pay for this position in San Francisco is $94,500 - $105,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.