Social Media Specialist

OTR Solutions is an innovator in the transportation industry providing a suite of factoring, fuel, and business management focused solutions. We help new and established companies get fast access to the funds they need for daily operations. As a Private Equity backed FinTech company, we are looking to grow our best-in-class financial organization.   

OTR has been recognized as a “Top Workplace” by the Atlanta Journal-Constitution since 2016! 

OTR Solutions is looking for a Social Media Content Specialist who will be responsible for creating, implementing, managing, and analyzing creative content campaigns on social media. You will brainstorm creative ideas in partnership with the marketing team to align the company’s social media presence and activity with the company’s ongoing goals and initiatives. You will focus on campaigns that deliver an elevated brand story, resulting in an increase in brand awareness, engagement, and sales. 

Responsibilities: 

• Develop & Refine Messaging. Uphold the OTR Solutions brand and its identity with relevant, valuable, and engaging content relating to products, industry partnerships, education, and company culture. Create conversational content mixing humorous and educational tones.  
• Strategize & Plan. Create and maintain various content calendars aligning strategy with that of the marketing organization to ensure a cohesive brand message. Account for and plan content relating to relevant industry holidays and events.  
• Manage & Grow a Community. Build on our existing community of followers and stay connected with them via direct messaging, comment replies, and more. Expand the company’s message through networking with industry experts and employee engagement. 
• Provide Actionable Insights. Help curate the marketing organization’s messaging and approach to different products by actionizing response and engagement performance with certain messaging and product offerings.  
• Identify Opportunities & Trends. Stay vigilant to industry trends keeping the OTR Solutions brand and presence on the forefront of innovation. Evaluate new avenues to promote the brand and find areas where our target prospects are engaging with other brands.  

• Engage & Support On-location. Promote OTR Solutions on the go and engage with our audience in-person at conferences and trade shows. Take advantage of the long-standing relationships with some of the industry’s largest businesses by cross promoting these events.   

 What we look for:   

• Experience. 1-2 years corporate social media B2B experience with a bachelor's degree in marketing or related field preferred. You are comfortable being the sole social media SME for the marketing organization and taking on the ownership of the public facing channel.  
• Effective Communicator. You can effectively communicate strategy, plans, and findings to drive marketing functions internally and valuable cohesive messaging to our customers and audience. 

• Brand Obsessed. Upholding the brand in a professional, approachable, and valuable manner is paramount to success in this role. Strong ability to focus on the details to ensure cohesive messaging relating to the company and its products. 
• Creative. Think outside of the box and bring new ideas to the table to move the organization forward and customers engaged. Create and coordinate visual assets and video content to communicate messaging in the most consumable way possible. 

 Perks and Benefits:   

   OTR provides a competitive, comprehensive compensation package for our full-time employees:     

• Eligibility for Individual and Company bonus programs   
• Medical, Dental, Vision, Life/ AD&D Insurance, Short-Term Disability   
• Pet Insurance, Paid Family Leave, Employee Assistance Program   
• Fully Paid Maternity Leave   
• 401(k) with Company Matching   

• Generous PTO, Sick/Mental Health Days, Flex Holidays + Company Paid Holidays 
• Travel Stipend to support Work Life Balance 
• Leadership Development and Training 
• Continuous Learning + Professional enhancements 
• Weekly Catered Lunches + Casual Dress Code 
• Company Paid Fitness Membership  
• Volunteer Days and Opportunities with Company-Partnered Charities  
• Internal Inclusion programs  

OTR’s mission is to create exceptional value for our clients by providing industry leading financing and back-office solutions. Three pillars that are crucial to supporting that mission are outstanding customer service, technology that creates efficiency for ourselves and our customers, and a culture that provides the opportunity for employees to achieve greatness. 

OTR Solutions is an Equal Opportunity Employer