Social Media Specialist

Company Description

At INSIDEA, we are a fully remote organization, hiring top talents from across the globe to deliver exceptional digital marketing and HubSpot solutions. Our diverse services are designed to enhance your brand’s online presence and drive real, measurable growth. From marketing optimization and content creation to full-scale HubSpot integration, we provide a holistic approach to transform your digital experience and maximize performance.

To learn more about the company, please visit www.insidea.com

Job Description

We are looking for a talented Senior Social Media Specialist to run our client’s social media pages and oversee online presence by 

• Creating engaging content

• Creating strategies

• Monitoring usage statistics

• Managing social campaigns

• Staying up-to-date with digital technologies and social media trends

• Possessing outstanding communication abilities. 

• Briefly, managing the Client’s social media presence to grow the online traffic and consumer interaction to boost our marketing and sales efforts.

Responsibilities & Duties

• Design and Implement social media strategies aligning with business goals

• Create multi-channel social calendars with complete ownership of the copy.

• Define vital social media KPIs, set specific objectives, and report on ROI

• Research on current benchmark trends and audience preferences

• Communicate with followers and respond to their queries timely

• Engage in social media communities by responding to social media posts and developing discussions

• Measure the success of every social media campaign

• Analyze competitor activity periodically

• Work closely with designers to ensure top-notch content quality

• Suggest and implement new content types to develop brand awareness and drive engagement 

Qualifications

• 4+ years of proven work experience in social media, preferably in a B2B SaaS company

• Excellent copywriting skills

• Ability to deliver creative content (text, image, and video)

• Understanding of SEO and web traffic metrics

• Knowledge of online marketing channels

• Excellent communication skills

• Familiarity with web design is an added advantage.

• Good understanding of social media KPIs

• Excellent knowledge of LinkedIn, Twitter, and other social media best practices