Social Media Specialist

Working under the direct supervision of the Senior Director for Strategic Communications, the Social Media Specialist will serve an essential role in strengthening LatinoJustice PRLDEF’s digital footprint and online presence by strengthening the organization’s brand identity as one of the country’s premier Latino/Latinx civil rights champions. This role can be based at any of LJP’s locations in New York City; Orlando, Florida; or Austin, TX. This role is under hybrid work model with 60% flexible remote work and occasional local and regional travel as work requires.

The Social Media Specialist will carry out a plan to expand LJP’s social media presence and increase the number of followers and their engagement with LJP’s brand. Specifically, the Social Media Specialist’s scope of work will include the strategic management of LJP’s social media platforms, and production of creative content. Working in cross departmental collaboration at LJP, and in close relationship with LJP’s Digital Organizer, existing supporters, stakeholders and allies, the Social Media Specialist will build community awareness and understanding of our work. The Social Media Specialist will also know how to connect and engage with influencers, activists and other stakeholders in LJP’s work seeking to capitalize on digital opportunities to advance the visibility of LJP’s work and cultivate new audiences.

The Social Media Specialist will be a sharp writer, an analytical thinker and possess a strong visual flair. and a solid understanding of existing and evolving tools and practices in the digital and online realms. The Social Media Specialist can create content that connects to Latinx communities in both English and Spanish.

DUTIES

• Work closely and collaboratively with Senior Director for Strategic Communications, other Communications staff and Digital Organizer to develop strategies and plans that adhere to and promote organizational goals and messaging.
• Collaborate with program staff, Advocacy and Development teams to identify priorities and develop strategies that amplify our social content, using best practices to increase the organization’s visibility and influence through digital tools and channels including, but not limited to, social media spaces, and our website.

• Oversee the organization’s social media platforms to nurture existing and new audiences. Build and maintain a social media calendar to maximize activity and engagement in UJP’s channels.
• Measure results by collecting data, tracking, evaluating, and reporting on progress and success of digital efforts.
• Identify trends and insights that can elevate UJP’s work, as well as opportunities to position the organization and the staff as thought leaders in the social justice space.
• Adhere to department policies, procedures, and style guides, as set by the Senior Director
• Ability to create a weekly schedule within the required 35 work hours for any work beyond the regular work hours, including monitoring social media accounts and website on weekends or to ensure emerging issues are resolved when necessary.
• Assists in training interns and volunteers as needed.

REQUIRED SKILLS AND EXPERIENCE

• Bachelor’s degree and 3–5 years social media/digital engagement experience, reflecting social media accounts management. Experience with advocacy or non-profit organizations preferred.
• Experience creating content for use in digital/online channels, including social media toolkits, graphics and assets, and other promotional and programmatic materials as needed.
• Demonstrated success in growing audience engagement and impact through social and in running social ad campaigns.
• Outstanding planning and organizational skills, with keen attention to detail and ability to drive work independently as needed. Experience in managing multiple projects, sound decision making, managing stakeholders.
• Proficiency in function of social platforms, best practices in the field, social listening, as well as trends relevant for non-profit and advocacy spaces.
• Exhibit knowledge in areas of expertise; positive attitude, high energy, and an eagerness to learn.
• Experience in and comfort with rapid response.
• Strong writing skills, geared toward optimizing communication online.
• Strong sense of visual aesthetics and familiarity with using Canva, Adobe Creative Suite or similar design tools.
• Excellent Microsoft Office skills (Excel, Word, PowerPoint).
• Spanish language competency.