Social Media Specialist

Position Title: Social Media Specialist
Location: On-site/ Washington DC
Reports to: Marketing Director
Overview:
The Social Media Specialist will play a pivotal role in enhancing the social media framework for a key client, ensuring the seamless flow of timely, engaging, and platform-ready content. As a dedicated, on-site point of contact, the Social Media Specialist will manage real-time content updates, coordinate with internal and external teams, and integrate available resources such as graphic design and videography into effective social media posts. This position requires a high level of flexibility and responsiveness to rapidly adapt content for emerging priorities and real-time event updates, supporting the client’s mission to engage its audience with relevant and impactful communications.
Key Responsibilities:
Real-Time Content Management:

• Coordinate and manage real-time content updates across social media platforms, ensuring all posts are timely, accurate, and engaging.
• Capture content during live events (e.g., photos, videos) and ensure swift turnaround for posting across social media platforms.
• Adapt messaging from various sources to make it platform-appropriate, engaging, and on-brand for the client’s social channels.

Content Planning and Coordination:

• Work closely with cross-functional teams, including public affairs, program teams, and creative departments, to align content with broader strategic goals.
• Maintain and update a collaborative content calendar that ensures consistent posting while remaining adaptable to real-time events and emerging priorities.
• Collaborate with graphic designers and videographers to integrate visual content into social media posts, creating cohesive and compelling visuals that resonate with the target audience.

Engagement Tracking and Strategy Refinement:

• Track and monitor social media engagement and provide insights based on data to refine and optimize future content strategies.
• Support the Marketing Director in measuring the success of campaigns, identifying key performance metrics (KPIs), and using data-driven insights to enhance content effectiveness.
• Stay up-to-date with social media trends and best practices, applying new techniques and tools to improve engagement and reach.

Collaboration and Reporting:

• Serve as the primary coordinator between internal stakeholders, ensuring the seamless flow of content creation, review, and posting.
• Regularly report on social media metrics, including engagement rates, audience growth, and content performance, providing recommendations for improvements.

Qualifications:
Required:

• Bachelor’s degree in communications, marketing, or a related field.
• 3-5 years of experience in social media management, with a focus on real-time content creation and engagement.
• Experience with social media platforms (Twitter, Facebook, LinkedIn, Instagram, etc.), content scheduling tools, and analytics platforms.
• Strong writing and editing skills with the ability to adapt messaging for different audiences and platforms.
• Excellent communication, organizational, and project management skills, with the ability to handle multiple tasks simultaneously in a fast-paced environment.
• Ability to work independently and as part of a collaborative team.
• Experience working with internal stakeholders and managing content creation processes.

Nice to Have:

• Familiarity with public affairs or communications in highly structured environments.
• Experience with graphic design and video editing software (e.g., Adobe Creative Suite).