Social Media Specialist-Mandarin Speaking

We’re looking for an entrepreneurial, creative social media specialist who has a passion for the food tech space and helping restaurants grow! The ideal fit has experience managing the top social media and community channels for English and Chinese audiences: Instagram, WeChat, RedBook (Xiahongshu), Google Business Pages, and more. This job will also require hands-on creative work for social content such as: photo-shoots, video-shoots, editing, and more.
You will work closely with headquarters marketing team, regional marketing specialist and regional team to develop local social media strategy, produce content and distribute across multiple social media channels to grow Chowbus brand awareness and user engagement

Social Media Management

• Responsible for local content marketing and social media growth, working closely with headquarters marketing team and regional marketing specialist together to localize Chowbus social media
  strategy
• Execute HQ content strategy in local market across different social media channels
• Manage influencer and KOL strategy, calendar, and relationships
• Manage regional content calendar according to HQ marketing content calendar
• Manage regional social media accounts including WeChat account, Red, etc. Implementing tactics to increase followers and user engagement
• Create and review social media content, including WeChat articles, Red posts, etc
• Manage local WeChat groups and Chowbus WeChat assistant accounts. Responsible for growing the group member size and managing daily engagement. Leverage those channels to increase
  Chowbus orders

Content Creation

• Will be a key contributor and creator for social media  content to support HQ, local marketing, and other business needs
• Will collaborate with regional teams and HQ to ideate on content ideas and execute
• Content creation formats will include photography, video, graphic design, and more

Key Administrative Work

• Report social media metrics on the weekly basis and develop insights based on results
• Facilitate marketing specialist on KOL outreach

• Bachelor’s degree preferred
• Preferred 1-2 years of marketing experience including internship, specifically in content marketing, and social media management
• Experience multiple English and Chinese social media channels: Instagram, WeChat, Redbook (Xiahongshu), and more required
• Experience with light content creation in formats such as written-content, photography and video required
• Experience of WeChat account management and content generation required
• Must be Internet, trends and popular topics savvy and use web to research and find relevant and reliable sources required
• The ability to communicate and collaborate effectively required
• Excellent problem-solving skills and a team player required
• Effective project management skills to keep projects on track required
• Attention to detail, ability to multitask and be flexible enough to evolve in a rapidly changing environment required
• The ability to consistently meet tight deadlines and be flexible to perform tasks required
• Excellent verbal & written communication written and communication skills in both English and Chinese required
• Experience with Adobe Creative Suite: photoshop, illustrator, and premier preferred

• A fair compensation package
• Medical, dental, and vision insurance
• 401(k)
• 100% employer-paid Short-Term Disability (STD)
• 100% employer-paid Life Insurance and option for additional employee-paid Life Insurance
• 100% employer-paid Accidental Death and Dismemberment (AD&D) Insurance and option for additional employee-paid AD&D Insurance
• Employee Assistance Program (EAP)
• Unlimited Paid Time Off (PTO)
• $50 quarterly Chowbus credi