Social Media Strategist

Company Overview

Nestig is a venture-backed baby brand, bringing thoughtful design to the nursery and children’s spaces. We strive to offer top-of-the-line, sustainably-sourced products made from a family-owned Brazilian factory.

Nestig seeks a Social Media Strategist to grow our presence across organic and paid social channels. In this role, you'll craft data-informed strategies that elevate the brand's storytelling and drive customer acquisition and revenue growth for our direct-to-consumer baby and kids’ furniture e-commerce brand. Reporting to the Head of Brand, you’ll work closely with the marketing team to build engaging campaigns that grow the brand’s visibility and affinity.

You’ll have the opportunity to create impact immediately by working at the intersection of brand and growth marketing – a good fit for someone who thrives on orchestrating the right content from the right source with thoughtful briefs and productive collaboration.

This full-time position will be based out of our NYC office, with no flexibility for remote full-time.

What You’ll Do

• Own Organic Social: Develop and execute strategies to grow Nestig’s brand awareness through organic reach and engagement. You’ll continuously test new creative approaches, seize opportunities swiftly when they arise, and make informed adjustments when needed. You’ll source compelling, brand-aligned content from creators, graphic designers, 3D artists, and UGC – occasionally creating it yourself. 
• Coordinate Paid Social Content Creation: Partner with external agencies and internal stakeholders on paid social ad development, bringing insights on what works for organic channels and upcoming social trends, alongside commissioning content from creators with clear, concise, inspiring briefs with well-defined objectives.
• Influencer Partnerships: Identify and engage influencers who align with our brand values and target audience, managing partnerships to optimize ROI.
• Manage Social Content & Influencer Budgets: Allocate budget to maximize ROI and negotiate to secure effective partnership terms.
• Analyze Performance: Monitor creative performance metrics, translating insights into actionable strategies for optimization.
• Market Research: Track competitive trends to keep our creative strategy relevant within the nursery furniture and home decor space.

What You’ll Bring

• 4–6+ years of experience managing social campaigns across Instagram and TikTok
• Must be able to work onsite in our New York office in Flatiron three (3) days a week [Monday, Wednesday, Thursday]
• Strong community-building skills and a strategic approach to influencer engagement
• Proficiency in photography and videography, using an iPhone and editing software
• Experience with social media management and analytical tools
• Excellent communication and project management skills 
• Expertise using data to inform your decision-making process 
• An eye for design and interiors
• Ability to embody and exercise Nestig's Core Values in all facets of the business

Why You’ll Love Working Here!

• Comprehensive benefits, including medical, dental, and vision insurance for you and your loved ones 
• Twenty-one (21) days of paid time off (PTO) per year, so you can take your well-earned R&R
• 401(k) plan with company match
• Flexible Work From Wherever (WFW) Policy — up to five (5) weeks of remote work per year
• Monthly wellness, IT, and commuter stipend
• WFW stipend, so you are able to create a comfortable working environment at home
• Annual education stipend, because we are always learning
• Nestig discount, so you can treat you, your family & loved ones!
• Paid parental leave of sixteen (16) weeks after six (6) months of employment

Nestig is an equal opportunity employer, meaning that we do not discriminate based upon race, religion, national origin, gender identity, age, sexual orientation, or any other protected class. We believe that diversity is more than just good intentions, and we are committed to creating an inclusive environment for all employees.