Social Strategist

WHAT WE NEED FROM EVERYONE:

Live our values & do the brave thing.

Our Values: Good Enough is Not Enough. Grab an Oar. Be More Human. Play Like a Pirate.

Doing the brave thing is about courage. It’s about never being a spectator. Speaking up with clarity and conviction and kindness. Not hedging our points-of-view with clients or each other. Saying what we think when it’s in the best interest of the idea or the people, even if it’s uncomfortable. Being willing to take smart risks. Making tough decisions without agonizing. And, being transparent and vulnerable in search of the best. This is the expectation for all of us. In turn, we commit to perpetuating a culture where bravery is rewarded and support is always within reach.

WHAT WILL YOU BE DOING? 

• Lead social media strategy development and implementation across a variety of projects for our client inclusive of everything from a TikTok to a full 360 campaign.
• You will be a collaborative and critical member of the Strategy team, working with Senior Strategist and Strategy Director to deliver sharp briefs and successful 360 marketing campaigns, with a ruthless focus on social media greatness. 
• Partners with creative teams to contribute to ideation, conception creation, etc.
• Partners with media team (external partner) on social media marketing strategies and tactical approaches and POVs
• Builds relevant client relationships as it relates to social media – from guiding strategic approach and education about the space to handling feedback etc.
• When applicable, moderates community conversation, promotes positive conversation, and responds to social conversation both in public and private. 
• When applicable, manage copy development for social media content and community conversation. 
• Fully immerse yourself into the account to build trust within the agency and with clients.

WHAT SETS YOU APART:

• Builder Mindset: For both ChiatDay and our clients, we’re building and improving new processes as we go. We need someone who will be proactive in identifying paths to be better.
• Collaborative: ChiatDay and our clients are team oriented. Bringing out the best ideas requires everyone to work together.
• Enthusiastic Teacher: Whether encouraging and educating our internal teams or leading clients, we want you to get others as excited about social opportunities as we are.
• Curious and Independent Learner: While this role requires social experience, we expect our Strategists to seek ongoing learning in new methodologies, brand strategy, and platforms.
• Attention to Detail: Our clients have many product workstreams, and we hope our Strategists will have the ability to participate in various projects. This requires a responsible, go-getter attitude that doesn’t let things fall through the cracks.
• Proactive, clear communicator: You are not only able to deliver clear work to creatives and clients, but also communicate to team members and social leads about needs and challenges as they arise.

QUALIFICATIONS:

• 3-5 years of relevant experience
• Experience in QSR is a plus but not a mandatory
• Experience and enthusiasm with leveraging social media for business, including defining the roles of Paid / Owned / Earned and how they work together within businesses, campaigns, and ideas.
• Passion and a deep understanding for all things social media – the platforms, the media opportunities, the current state, best practices, and the memes.
• Experience mining social media and interpreting reporting to uncover audience and creative insights.
• Strong brief development skills and collaborating with creative counterpoints to develop social-first content and ideas.
• Understanding of the differences between social media platforms - how they are used by consumers and how they are leveraged to meet business goals.
• Proven communication skills, including POV’s, client communication, and presentations.
• Familiarity with social media management and reporting tools such as Sprinklr, Netbase, Brandwatch, etc.

All hires must be located in or willing to relocate to Los Angeles to work from our offices hybrid three days a week. 

The annual salary range for this role is $70,000-$85,000 and may vary depending on the candidate’s experience. Other compensation includes relocation costs, if applicable. Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don’t let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.

This job requires you to have the COVID-19 vaccine.  If you have a medical or religious reason for not receiving the COVID vaccine, the agency will engage in a discussion with you about whether there is a viable accommodation that can be provided.