Software Copywriter - R01540721

About Brillio:

Brillio is one of the fastest growing digital technology service providers and a partner of choice for many Fortune 1000 companies seeking to turn disruption into a competitive advantage through innovative digital adoption. Brillio, renowned for its world-class professionals, referred to as "Brillians", distinguishes itself through their capacity to seamlessly integrate cutting-edge digital and design thinking skills with an unwavering dedication to client satisfaction.

Brillio takes pride in its status as an employer of choice, consistently attracting the most exceptional and talented individuals due to its unwavering emphasis on contemporary, groundbreaking technologies, and exclusive digital projects. Brillio's relentless commitment to providing an exceptional experience to its Brillians and nurturing their full potential consistently garners them the Great Place to Work® certification year after year.

Job Summary: We are seeking a talented Consumer Software Copywriter to craft compelling and engaging content that resonates with our target audience. You will collaborate closely with marketing, product, and design teams to create copy that effectively communicates the benefits and features of our software products. Your words will play a crucial role in driving user engagement, enhancing our brand voice, and supporting our overall marketing strategy.

Key Responsibilities

Content Creation: Develop clear, concise, and persuasive copy for various marketing channels, including website content, blog posts, social media, email campaigns, product descriptions, and video scripts.

Cross-Functional Collaboration: Work closely with product managers, designers, and other stakeholders to understand product features and translate technical information into user-friendly language.

Storytelling: Craft compelling narratives that highlight the value and benefits of our software products, ensuring that all copy aligns with brand guidelines and maintains a consistent tone of voice.

Industry Research: Conduct research to stay informed on industry trends, understand our target audience, and analyze competitors to create relevant and impactful content.

Editing & Proofreading: Edit and proofread content to ensure accuracy, clarity, and coherence, delivering high-quality copy that meets our standards.

SEO Optimization: Optimize copy for SEO to improve online visibility and search engine rankings, ensuring that our content is easily discoverable.

Creative Contribution: Participate in brainstorming sessions and contribute creative ideas for marketing campaigns and product launches.

Performance Analysis: Monitor and analyze content performance metrics, refining and improving copy strategies based on data-driven insights.

About You

Experience: 3-5 years of experience in content marketing or copywriting, with a proven track record in the software or technology industry.

Subscription Business Knowledge: Prior experience writing for subscription-based businesses is highly desirable.

Writing & Editing Skills: Exceptional writing, editing, and proofreading skills, with a keen eye for detail and a passion for storytelling.

Marketing Acumen: Strong understanding of marketing principles and the ability to craft persuasive copy that drives action.

SEO Familiarity: Knowledge of SEO best practices and the ability to optimize content for search engines.

Communication & Collaboration: Excellent communication and collaboration skills, with the ability to work effectively within a team environment.

Project Management: Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Creativity: A creative mindset with a passion for storytelling and innovative content creation.

Technical Proficiency: Familiarity with content management systems (CMS) and marketing tools is a plus, along with knowledge of Microsoft Office Applications.

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