Solution Marketing Director, ACS Data Analytics Platform

Job Description

Advantest CloudSolutions(ACS) is a strategic business group within Advantest Corporation focusing on building the infrastructure and applications to provide advancedinsights in silicon design, development and manufacturing (with an emphasis on testing). ACS embraces a vision of OpenSolutionsecosystem and enables customers, ecosystem software partners and research institutes to develop anddeploy ML-drivenanalyticssolutionson our real-time data platform.

ACS is looking for a passionate marketing leader to drive worldwide marketing strategy, positioning and marketing initiatives in the test data analytics segment. This leader will collaborate excessively with Product Management, Customer Success, Sales leadership and other key stakeholders in driving the overall solution GTM planning, positioning messaging.

Given the breadth of the solutions available in ACS, this role will require coordination across many internal and external teams and will be visible at the executive levels of the company. This position will create and deliver value-based selling, field enablement assets and compelling marketing content and evangelize the value propositions to relevant communities within and beyond ACS.

Responsibilities:

• Create, build, and optimize ACS solutions and customer communication strategy, in partnership with Sales, customer Solution Architecture, Marketing, and Product, across the entire customer journey - from initial sale to adoption to advocacy and renewal/expansion
• Take ownership for overall platform massaging, announcement launch, internal external messaging per solution, customer stories and content creation
• Create assets that lead the customer through the sales funnel, including slides, web content, videos, blogs, data sheets, and webinars
• Work directly with our strategic accounts and solution architecture team to capture impactful customer success stories for use by Business Development and Sales i.e. case studies, testimonials, customer interviews, video, and more
• Foster relationships with business development and sales to support strategic initiatives across demand generation, value selling, and expansion
• Collaborate with product managers and technical marketing teams to build a variety of success stories across segments and build programs to introduce solutions to the right audiences

Requirements

Skills and Experiences:

• A proven track record of delivering high impact projects and measurable results
• A natural storyteller
• Evangelize products to clients while gathering feedback on the effectiveness of key messages/ content
• Deep understanding and expertise in building solutions and customer marketing programs that drive results throughout the customer lifecycle
• Distill complex technical differentiators into simple, sticky stories
• Understand and position a deeply technical product for a variety of customer personas including data scientists, engineers as well as business stakeholders
• An independent yet team-oriented, expert-level marketer who doesn't wait to be told what to do
• Ability to create strong, collaborative relationships with cross-functional and external partners

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- § 60-300.5(a)(2)(3)(4) Equal opportunity clause. Details the job posting requirements.

- § 60-300.5(a)(6) Equal opportunity clause. All employment openings includes all positions except executive and senior management, those positions that will be filled from within the contractor's organization, and positions lasting three days or less. This term includes full-time employment, temporary employment of more than three days' duration, and part-time employment.

In providing a safe and healthy workplace for all of our employees, Advantest America, Inc., and its subsidiaries, ("Advantest"), new employment job offers are contingent upon the applicant's provision of a copy of their COVID-19 vaccination document to Advantest America Inc. Human Resources prior to their scheduled start date, subject to any written request for medical or religious accommodations.

Advantest is an Equal Opportunity Employer and embraces diversity in our employee population. It is the policy of Advantest to provide equal opportunity to all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or special disabled veteran, marital status, pregnancy, genetic information, or any other legally protected status.

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