Solutions Marketing Lead

Tulip, the leader in frontline operations, is helping companies around the world equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Companies of all sizes and across industries have implemented composable solutions with Tulip’s cloud-native, no-code platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity, capturing and analyzing real-time data, and continuous improvement.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany and Hungary. Focused on composable, human-centric solutions for industrial environments, Tulip is disrupting the MES category and has been recognized as a World Economic Forum Global Innovator.

About You:

You are a product marketer with a passion for helping people understand how modern technology can transform the front lines of manufacturing. You know manufacturing and have a passion for learning and bringing forward  insights that help product and sales teams.  You are a storyteller who can educate and inspire sellers, prospects, customers and our entire ecosystem into action.

Candidates will have approximately 5-7 years experience in product marketing, product management or sales engineering in the enterprise B2B space, or a similar level of industry experience paired with a marketing background.

What skills do I need?
Strong written, verbal & presentation skills
Strong cross-functional leadership skills
Ability to simplify complex topics into easy-to-understand sales & marketing collateral
Best-in-class messaging and positioning skills
Natural empathy for understanding buyer, influencer and user needs
Big picture thinker with the ability to understand and execute details

Key Responsibilities:

Create a repeatable playbook to execute solutions-specific GTM plans
Determine manufacturing segmentation strategy & roadmap
Evolve Tulip messaging for buyers and executives in select manufacturing sectors
Create a continuous feedback loop with the market to maintain relevance & trust
Partner with Product Management to ensure relevant solution capabilities
Build solution-specific sales tools, enablement and marketing content
Build the foundation to lead a team of solution marketers 

Key Collaborators:

The Solutions Marketing Manager reports to the Head of Portfolio Marketing and is part of a broader team that consists of product marketing, customer marketing and market intelligence. The Solutions Marketer sits at the intersection of marketing, sales, customer success and product management leading and contributing to projects that involve all those functions.

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you don’t match every requirement, applying gives you the opportunity to be considered. 

We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

US Employees 

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D Insurance, Flexible Spending Account (FSA), Commuter Benefits, Parental Leave, and 401(K)
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies

We are an equal opportunity employer. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations.