Specialist, Content Marketing

Axogen is hiring for a Content Marketing Specialist in Tampa, FL!

Job Summary of the Content Marketing Specialist

The Specialist, Content Marketing reports to the Sr. Brand and Creative Content Strategy Manager and will help our MarCom team bring their campaign strategies to life with clear, innovative, and engaging content. This position will work with the Sr. Brand and Creative Content Strategy Manager to craft stories and SEO-optimized content experiences across digital and traditional channels that drive brand awareness, conversion, and lead generation through content that is creatively told, uniquely delivered, and moves people to act.

Requirements of the Content Marketing Specialist

• Bachelor's degree in Journalism, English, or related field
• Minimum of 3 years of experience working as a copywriter or editorial writer in the medical device or healthcare space preferred
• Agency experience is preferred, with examples of successful campaigns.
• Compelling and effective communication skills, persuasive storyteller, and a big-picture thinker
• Ability to translate complex medical and health economics information for non-technical audiences.
• Excellent organization and time management skills
• Ability to meet deadlines often with a quick turnaround time.
• Experience managing and executing projects that involve multiple elements and stakeholders.
• Strong computer skills/experience including MS Office products and online collaboration tools.
• Adept at using PowerPoint to get your point across—both in designing the presentation and presenting the content.
• Experience and/or familiarity with design, prototyping and creative tools and systems (Adobe CC – Photoshop, Illustrator, InDesign) and video production.
• Experience with workflow and digital asset management tools
• Basic understanding of content management systems, marketing automation and Google Analytics is a plus.
• Willing to travel up to 25% of the time to respond to the needs of customers and the organization.

Responsibilities of the Content Marketing Specialist

The specific duties of the Content Marketing Specialist include but are not limited to:

• Develop high-quality written content across multiple marketing channels and audiences, including blogs, social media, emails, and websites
• Communicate technical and clinically focused information in creative, engaging, and interesting messages through narratives that drive customer adoption and revenue objectives.
• Transform Voice of Customer, product features and benefits into world-class content by understanding the needs of the target audience
• Work with internal and external creative teams to execute on content creation.
• Ensure all content aligns with our brand voice, style, and messaging.
• Work with the  Brand and Creative Content Strategy Manager to develop SEO strategy, regularly analyze content performance metrics and adjust strategies accordingly across digital channels.
• Collaborate with product managers and designers to wordsmith product collateral.
• Manage content production schedules and deadlines.
• Identify opportunities to grow and enhance content capabilities.

  Secondary Responsibilities: Duties that the Specialist, Content Marketing may support or consult on include:

  • Work with the Brand and Creative Content Strategy Manager to develop repeatable content development process workflows that keep the team nimble in a culture that values moving fast and iterating quickly.
  • Work cross-functionally to plan, execute, and measure content marketing campaigns to drive specific business objectives.
  • Develop and execute on campaign briefs, including goals, messaging, and creative direction.
  • Work with the Brand and Creative Content Strategy Manager to ensure consistent content delivery and optimal scheduling.
  • Conduct content audits to assess the effectiveness of existing content and recommend improvements.
  • Guide content through internal approval processes

Location

111 West Oak Ave., Tampa, FL  33602

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Benefits/Compensation