Specialist, Email & Mobile Marketing

GENERAL POSITION SUMMARY

LL Flooring is looking for a data-driven Email & Mobile Specialist to help build and execute email, mobile, and direct mail strategies driving the company's continued growth in Retail and eCommerce. This role offers the unique opportunity to contribute to the execution of large scale, highly visible and cross-functional projects across different teams.

ESSENTIAL FUNCTIONS (DUTIES AND REQUIREMENTS) OF THE POSITION

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to complete each essential function (job duty/requirement) satisfactorily. Reasonable accommodations will be made to enable qualified individuals with disabilities or sincerely held beliefs to perform their essential functions. Contact HR for additional information.

Job Duties and Responsibilities:

• Execute the day-to-day calendar management, production, testing, and scheduling of email, mobile, and direct mail campaigns per the marketing calendar and strategy.
• Conduct day-to-day campaign-level analyses to support email, mobile, and direct mail efforts.
• Setup and execute A/B testing based on the strategic testing plan and calendar.
• Build personalization modules and dynamic content in Salesforce Marketing Cloud (SFMC), and Marketing cloud Personalization (MCP).
• Setup automations, campaigns, and journeys in Salesforce Marketing Cloud.
• Leverage data to execute the management of all email, mobile, and direct mail campaigns.
• Setup and manage all targeted email, mobile, and direct mail campaign journeys, templates, and data feeds.
• Understand and have a working knowledge of retail customer and transactional level data.
• Act as a subject matter expert, and cross-functional liaison between other teams.
• Partner with creative, development, eCommerce, and leadership to identify and align on user experiences and/or test cases.

Additional Requirements:

• Customer Obsession - Commitment to building a world-class, enterprise-class global customer experience.
• Change Management - Adaptable to a fast paced, shifting work environment; willing to remain flexible to accommodate changing business conditions, work requirements, customer, and scheduling needs.
• Collaboration - Cooperate with others to achieve shared objectives and get work done. Consider interests of others as well as one's own.
• Responsive - Addresses inquiries and requests from stakeholders in a timely fashion. Clearly communicates and manages work to agreed-upon timelines and deadlines. Proactively informs stakeholders of necessary delays and changes to deliverables.
• Accountability - Follow through on commitments. Take personal responsibility for decisions, actions, and failures.
• Instills Trust - Show consistency in word and action. Treat others with respect. Operate with honesty and integrity.
• Detail Oriented - Attention to detail, ability to focus on the project or task at hand, adherence to Company policies and requirements while consistently delivering error free results.
• Leads by example in following the Company Code of Business Conduct (Ethics), all applicable tenants of the Lacey Act and all other applicable laws, policies, and procedures. Immediately reports all concerns to the appropriate party.
• Strong reasoning, analytical and problem-solving skills with demonstrated ability to transform data into actionable information.
• Demonstrate sound judgment by making effective decisions consistent with department strategy and company policies and being able to support decisions with facts and details.
• Self-motivating to set and achieve challenging goals.
• Excellent verbal and written communication skills for presenting information and ideas and responding to questions from co-workers, vendors, clients, and customers.

POSITION QUALIFICATIONS

Education:

• BA / BS in Business, Marketing, Business Administration, Computer Science, or related areas from accredited four-year college or university, required.

Related Experience, Qualifications and/or Certifications:

• 2-5 years' experience in email, mobile, SMS, direct mail, marketing automation, and personalization

Skills / Special Equipment Knowledge:

• Hands on experience working in Salesforce Marketing platforms.
• Knowledge and experience in email, SMS, and direct mail marketing.
• Knowledge of Java, html, CSS, AMPscript, SQL (highly preferred).
• Ability to work on multiple projects and tasks simultaneously.
• Strong analytical, conceptual, and problem-solving abilities.
• Ability to interpret data effectively to provide insight.
• Knowledge of email, mobile, basic personalization, and database marketing concepts (such as segmentation).
• Understands the Salesforce ecosystem and the data integrations between each platform a plus.
• Ability to manage multiple projects, campaigns, processes, and efforts effectively.
• Proficient at all Microsoft Office applications, particularly Excel and PowerPoint.
• Experience using campaign/journey building tools and/or CDP a plus.

Physical Demands

Physical Demands

Lifting / Carrying Requirements

Standing

O

10 lbs. or less

O

Walking

O

11 - 20 lbs.

O

Sitting

F

21 - 50 lbs.

O

Hand/Finger Dexterity

C

51 - 80 lbs.

N

Reach - Outward

O

Over 80 lbs.

N

Reach - Above Shoulder

O

Push / Pull Requirements

Climb - Ladder Use

N

10 lbs. or less

N

Crawl

N

11 - 15 lbs.

N

Squat or Kneel

O

16 - 40 lbs.

N

Bend

O

41 - 80 lbs.

N

Twist

O

Over 80 lbs.

N

N (Not Applicable)

Activity is rarely required or is not applicable to this occupation.

O (Ocassionally)

Required up to 33% of the time (0 to 2 ½ hours/day)

F (Frequently)

Required between 33% to 50% of the time (2 ½ to 4 hours/day)

C (Constantly)

Required more than 50% of the time (more than 4 hours per day)

Other Physical Requirements:

• Vision (Near, Distance, Color, Peripheral, Depth Perception)
• Ability to adjust focus
• Ability to effectively communicate with others; ability to speak, understand and write English required

WORK ENVIRONMENT

Individuals in this position generally work in an office environment that involves the use of office equipment, such as computers, copiers, telephones, and other office machinery/equipment. Individuals may experience occasional exposure to a retail sale and/or warehouse environment involving material moving and heavy equipment (e.g. forklift) where there may be some exposure to moderate noise, outdoor elements (heat and cold) and airborne particles.

The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and does not change the "at-will" relationship. Lumber Liquidators reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate. Contact the Human Resources department (HR) with any questions.

Just Picture It! A career at LL Flooring! At LL Flooring, our vision is to become customers' first choice in hard surface flooring by providing the best experience from start to finish. Your contributions as a LL Flooring teammate will leave a lasting impression with our customer as they find FLOOR LOVE. With over 437 stores nationwide and two distribution centers, the career opportunities at LL Flooring are endless. If you're customer obsessed, seize the opportunity, and apply today!

At LL Flooring, we are committed to being a company that delivers an inclusive, diverse team and culture which understands, values, and adapts to the needs of our associates and customers. LL Flooring is an equal opportunity employer. LL Flooring does not discriminate on the basis of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law. If you need assistance or to request a reasonable accommodation due to a disability, related to the search for employment opportunities or to complete an application, please contact us at [email protected] LL Flooring adheres with the California Consumer Privacy Act Notice for California Consumers (CCPA Notice). To find out more click here, CCPA Supplemental Notice.

Other details

• Job Family Marketing
• Job Function Associate
• Pay Type Salary

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