Specialty Sales Director

As the Specialty Sales Director you will oversee global commercial performance for specialty sales channels across conventions fan events and ecommerce marketplaces. You will turn Global Commerce strategies into clear revenue plans targets and operating rhythms. You will lead go-to-market execution for event and marketplace merchandising worldwide. You will partner with Events Product Development DTC/eCommerce Marketing Operations and Sony partners to deliver best-in-class fan experiences and commercial results.

We will measure success in this role by revenue and margin growth expansion of our partner ecosystem sell-through performance at conventions and on marketplaces and the health and effectiveness of specialty sales channels.

• Own global specialty commercial performance including conventions live events and ecommerce marketplace channels. You will ensure meeting annual and long-range revenue and margin targets and you will align plans with Crunchyroll's broader strategic and financial goals.
• Lead global go-to-market execution for convention retail pop-ups experiential activations and marketplace merchandising. You will turn strategy and production decisions into concrete assortments account plans pipelines and promotional campaigns by region and event.
• Develop and refine merchandise and assortment strategies for events and marketplaces using fan retail and performance insights to inform pricing exclusives bundles and capsule drops that drive demand sell-through and brand elevation.
• Lead commercial relationships with fulfillment partners event organizers venue operators convention partners and digital marketplace platforms including joint business planning deal structures and annual negotiation cycles to maximize reach visibility and profitability.
• Partner with Product Development and Creative to plan and prioritize global convention and marketplace product needs including exclusives limited editions and capsule collections. You will ensure feasibility on timelines cost and approvals in collaboration with Operations and Approvals.
• Build and oversee sales forecasts performance reporting and KPIs by event territory and partner partnering with Business Intelligence and Finance on revenue projections post-mortems and continuous improvement across non-traditional channels.
• Develop and implement sell-through and marketing strategies for conventions and marketplaces including retail marketing on-site experiences digital campaigns and promotional windows that support both Global Commerce and broader Crunchyroll brand objectives.
• Ensure operational excellence and compliance by partnering with Operations Legal Business Affairs and Approvals to meet licensor guidelines event and marketplace policies and reporting obligations across all non-traditional activities.

In the role of Specialty Sales Director you will report to the Senior Director Sales.

We are considering applicants for the location of Dallas TX.

We get excited about candidates like you because...

• 12+ years of commercial sales experience in consumer products retail live events or ecommerce
• Experience overseeing revenue margin and multi-channel sales strategies across physical and digital channels.
• Experience in event merchandising and ecommerce/marketplace dynamics including assortment planning pricing and promotional levers across regions or territories.
• Experience building or scaling specialty or experiential channels (conventions pop-ups festivals marketplaces) and achieving revenue and growth targets.
• Experience in commercial deal-making and financial analysis including structuring and negotiating complex promotional revenue-share or partnership agreements using forecasts and performance data to guide decisions.
• Experience leading distributed teams and operating within large matrixed organizations aligning studio licensor and regional partners around shared commercial goals and execution plans.
• Experience working cross-departmentally to deliver complex sales executional projects.
• Familiarity with pop culture and the entertainment business.

You will be part of the Global Sales & Distribution team within the Global Commerce department. We turn Crunchyroll's content and IP into revenue across Collectibles Consumer Products Content Sales and Specialty channels worldwide. You will lead the specialty sales portfolio working with Regional Sales Leads Events Product Development DTC/eCommerce Creative Operations Finance and our Sony partners.

In addition to getting to work with fun passionate and inspired colleagues you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical dental vision STD LTD and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

What We Do

At Crunchyroll we deliver what anime fans love—anytime anywhere. With the world’s largest anime streaming library we connect fans to the stories characters and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch games news events and music we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Why Work With Us

We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented ambitious people who treat each other well and believe that how we win is just as important as winning.

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