Sports CRM Manager

As a Sportsbook CRM Manager you are responsible for planning and delivering CRM
strategies across the brand, encouraging customer retention and customer loyalty within the market.

What You'll Do

· Responsible for optimizing cooperation between Marketing and CRM teams to create the best
offers and campaigns for our sports customers suitable for local markets

· Responsible for the client’s sportsbook sites being updated and maintained through all channels

· Responsible for day-to-day operation of the UK and other key sportsbook markets

· Responsible for competitive bonus and incentive set-ups and monitoring their success towards
customers

· Responsible for end-to-end monitoring of campaign execution & performance.

· Proactively look for Ad-Hoc sports campaign opportunities that help maximize the customer
experience based on near real-time changes in customer situations across different markets/brands

· Monitoring and reporting on competitor behaviour in key markets in order to help stimulate
and improve our own product and campaigns

· Assist in evaluating and improve new Sportsbook Product functionality and features

· Assist with promotional content, banner planning, newsletter and other promotional material

· Provide leadership and guidance throughout Aspire Global in terms of best practices and being
data driven around our Sportsbook campaigns, marketing and product offer

· Proactively suggest new investigations and analysis to drive growth and optimization of campaigns,
marketing and the Sportsbook product

· Assist in improving our ability to target correct segments of clients with all campaigns in order to
maximize profitability in a data driven manner

· Involvement in creating relevant marketing concepts and execute effective marketing campaigns to
enhance the customer experience, maximize activity, to generate return on investment and
increase customer lifetime value.

What We're Looking For

· Deep understanding of Sportsbook product and a passion for and knowledge of Sports – must.

· Experience with implementing and tracking campaign metrics across multiple channels, including email, direct mail, SMS, Push – must.

· Experience in creating customer segmentations & new customer life cycles.

· Excellent project management, time management and problem-solving skills.

· BA/BSc. in marketing or equivalent – advantage.

· Good working knowledge of HTML – must.

· Proficient user of Excel.

· Ability to understand multiple backend systems and how they work in-sync.

· Ability to work on a tight deadline and under pressure.

· Strong initiative.

· Excellent written and verbal English level, additional native language skills is a significant advantage.

· Responsible, detail oriented, well organized, independent, able to learn quickly, multi-tasker, great interpersonal skills, team player.

Company Summary

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), mobile games publishing (Pixel United) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values

• All about the Player

• Talent Unleashed

• Collective Brilliance

• Good Business Good Citizen

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