Sr Brand Manager

Job Number: 36784

Position Title: Sr Marketing Comm Specialist

External Description:

Build Your Career at Informatica

We're looking for a diverse group of collaborators who believe data has the power to improve society. Adventurous, work-from-anywhere minds who value solving some of the world's most challenging problems. Here, employees are encouraged to push their boldest ideas forward, united by a passion to create a world where data improves the quality of life for people and businesses everywhere.

Senior Brand Manager

Informatica is looking for a Senior Brand Manager to lead brand strategy, management and activation. The ideal candidate will have a strong brand marketing background with a proven track record in brand management, brand strategy, campaign development, and cross-functional team collaboration. The Senior Brand Manager will be responsible for setting brand direction, developing brand plans, and executing integrated marketing programs that drive brand awareness, engagement and revenue.

What You'll Do

• Brand Strategy Development - Refine the brand positioning and long-term strategy. Analyze brand performance, category trends, insights and competitive dynamics. Lead the brand tracker.
• Brand Campaigns - lead the conceptualization, implementation and optimization of creative marketing campaigns across various channels. Work closely with the creative team to ensure messaging and visuals align with the brand voice and identity. Measure and report on campaign performance, providing actionable insights and recommendations.
• Work directly with cross-functional teams, ensuring that work is completed on time and that final products meet expectations.
• Manage agencies/vendors as extended team to expand creative needs.
• Take ownership of our bi-annual Brand Tracker and develop insights from the tracker.
• Manage our Creative Agency and Media Agency, specifically with our brand campaign.
• Collaborate with our Demand Gen Teams to bring Brand and Demand Gen together.
• Brand Management/Governance - oversee brand materials developed across the company.
• Work with internal creative team to develop brand assets.
• Write brand/creative briefs.
• Budget management - Oversee the brand marketing budget, ensuring that resources are allocated efficiently and effectively.

Qualifications & Requirements:

• Minimum of 5 years experience in brand management in B2B.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong analytical skills with the ability to use data to inform decisions.
• Superior communication and presentation skills.
• Excellent project management skills, manage many projects, priorities, schedules, and deliverables.
• Understanding of AI tools for marketing.

Who You Are

• Able to collaborate with team members and work well with executives.
• Agile worker.
• Able to manage a variety of projects, deadlines, and (internal) clients.

What You'll Need to Succeed

• Motivated to initiate and complete projects.
• Creative, collaborative and open to solving problems and identifying opportunities.
• Flexible operating style, and natural consultative approach who gains the trust and respect of individuals at all levels. Fosters a positive team environment.
• Sophistication to be successful in a growing global company.

Perks & Benefits

• Comprehensive health and wellness benefits (Paid parental leave, adoption benefits, life insurance, disability insurance
• Flexible time-off policy and hybrid working practices
• Equity opportunities and an employee stock purchase program (ESPP)
• Comprehensive Mental Health and Employee Assistance Program (EAP) benefit
• We're guided by our DATA values and we are passionate about building and delivering solutions that accelerate data innovations. At Informatica, we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity.Informatica (NYSE: INFA), an Enterprise Cloud Data Management leader, brings data to life by empowering businesses to realize the transformative power of their most important assets. We have pioneered the Informatica Intelligent Data Management Cloud™ (IDMC) that manages data across any multi-cloud, hybrid system, democratizing data to grow business strategies. Customers in over 100 countries and 85 of the Fortune 100 rely on Informatica. www.informatica.com. Connect with LinkedIn, Twitter, and Facebook. Informatica. Where data comes to life.

City: Redwood City

State:

Seniority Level: Mid-Senior Level

Alternative Location(s) :

Community / Marketing Title: Sr Brand Manager

Remote LinkedIn Hashtag:

LinkedIN Hashtag: LI-TK1

Company Profile:

EEO Employer Verbiage:

At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

Travel Requirement: Limited

Location_formattedLocationLong: Redwood City, California US