Sr Brand Marketing Manager - PFG

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OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.

At Columbia, we're as passionate about the outdoors as you are. And while our gear is available worldwide, we're proud to be based in the Pacific Northwest, where natural wonders are our playground.

Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: "It's perfect. Now make it better." As pioneers of relentless improvement, we are constantly evolving.

We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.

And we believe in you.

ABOUT THE POSITION

As a Brand Marketing team, we focus on our consumers' behavior, and create experiences to build their connection to our brand. Whether it's media strategy, brand/product storytelling, content creation or partner activations, the consumer is at the heart of everything we do. And we continue to stay true to our brand, even as we evolve to meet the demands of an ever-changing landscape.

Our Brand Marketing team is looking for a Sr. Brand Marketing Manager, PFG (Professional Fishing Gear). Within this role you will be responsible for long-range strategy development for our Fishing and Hunting categories. This will include deep integration with our consumer insights function, collaboration with our product teams to establish category positioning, and communicating our strategy to the larger organization. From a short-term seasonal perspective, you will be responsible for initiative planning, objective setting, key marketing style selection and brief building to guide and align the direction of our creative, media and brand experience teams. You will oversee category seasonal plans end-to-end to ensure alignment with long-range and seasonal category objectives.

HOW YOU'LL MAKE A DIFFERENCE

• Working closely with our product merchandising, regional and commercial teams, drive the process, communication and decision-making framework that enables seasonal brand plans to succeed
• Ensure seasonal brand plans are built to serve the full consumer journey (awareness, consideration, purchase, loyalty, advocacy)
• Establish and maintain external partnerships with agencies to develop actionable strategic briefs and ensure alignment across channels.
• Manage internal and external partners to activate and deliver seasonal plans.
• Define how the seasonal strategy and tactics will be measurable and add value to the business and the brand's KPI's.
• Manage the brand marketing budgets
• Inspire creative teams to create stories, concepts and content that ladder up to the brand strategy

YOU ARE

• A brand building expert
• An excellent brief writer, with demonstrated experience crafting briefs that drive effective creative and communications plans
• Adept at building cross functional relationships and partnerships across regions
• Entrepreneurial with the energy to try new things and fail fast in the pursuit of brand elevation

YOU HAVE

• 8+ years of brand management experience within a global marketing organization
• Broad working familiarity across varied marketing functions with the skill to leverage the capabilities each function (strategy, creative, brand experience) brings to the table
• Experienced in developed brand and category positioning and the strategic frameworks that identify category white space, target consumer, brand/category value proposition, and initiative timelines
• Overseen seasonal campaigns end to end - from briefing through measurement and reporting

#LI-SR1

Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.