Sr Business Intelligence Analyst - Media & Content Insights

Edgecast offers an industry-leading, integrated digital media platform to prepare, deliver, display and monetize online content. The platform is built on a global network, ensuring high-quality delivery of digital content on any device, anytime, anywhere. Providing streaming, delivery, security and compute, Edgecast powers websites, apps and OTT video services for the world's largest enterprises and media. Learn more about how Edgecast is delivering the future of media at www.edgecast.com.
A Lot About You
You get data. You have a thirst for knowledge and insight and have the technical and analytical skills to navigate large and complex data sets. You strive and thrive upon communicating data in ways that operations, communications, media, product and executive teams understand. Your data is 100% accurate and credible. Your reports are always clear and actionable.
You get growth. You are a consumer-focused, data-driven, and growth-enabling analyst who has supported content and product strategies across the analytics/insights, media/content, and operations/strategy functions in an organization.
You get people. You effectively communicate and collaborate with cross-functional teams and across all levels of the organization. You influence without official authority and build relationships to become a trusted advisor. You can empathize with various perspectives and identify opportunities to add value to diverse stakeholders.
You get mobile/digital. You have significant industry experience - and a strong understanding of the mobile/digital ecosystem - from apps to advertising and analytics. You have successfully applied the latest mobile/digital tools to help track, measure, monitor, report, analyze and optimize marketing campaigns.
You get it done.
Your Responsibilities:

• Collaborate with Media & Content, Operations & Strategy, and Product to develop KPIs and deliver insights on audience and content trends across all Yahoo verticals.
• Create and maintain reports and dashboards to measure content trends, betting promo placements, and app notification effectiveness.
• Be at the edge of the industry when it comes to understanding relevant text, video, and audio content trends.
• Make data-backed recommendations to improve our products and our content and present them to stakeholders across the company.
• Collaborate with Data Scientists and Product Analysts to provide ad hoc analyses to gain insight into user experiences and behavior, and present actionable insights and recommendations to stakeholders.

Your Day

• Deliver the insights and reporting to the media & content, operations & strategy and product teams with the insight they need to optimize their business areas.
• Provide ad hoc analyses to gain insight into user experiences and behavior and present actionable insights and recommendations.
• Perform deep dive analyses on web/app activity and other Yahoo data to detect opportunities and insights that drive support and learning strategies.
• Deliver actionable market trends and insights to the organization using third-party data such as Comscore, SimilarWeb and App Annie.
• Build and effectively communicate data stories to executives and key stakeholders via presentations, written summaries, and data visualizations.
• Collaborate with Data Science, Product and Media teams to come up with testing opportunities to improve campaign performance and retention/engagement metrics.
• Collaborate with the Voice of the Consumer team and incorporate their audience insights into your work in order to help better understand the why behind the what in our data.
• Create dashboards and reports that provide analysis and commentary, explaining product, marketing, and business trends for Executive reporting.
• Build strong partnerships with media, operations, and product teams and enable them to launch new initiatives for testing/iteration
• Frame business problems into questions that can be answered through data analysis, and translate business needs into requirements
• Design and lead time-sensitive strategic research projects involving methodology development, analysis, strategic recommendations and presentation of findings to Senior Management

You Must Have

• Bachelor's degree and experience in digital analytics and insights delivery.
• Strong analytical skills and quantitative mindset with understanding of basic statistics.
• Proven track record and enthusiasm for complex problem solving and analysis, including working with large data sets and great Excel skills.
• Strong communication skills and ability to craft and present data driven analyses and insights to articulate performance and opportunities to key stakeholders.
• Ability and enthusiasm to work in a fast-paced environment where deadlines can sometimes be tight and stakeholder needs immediate.
• Ability to think customer first and drive positive experiences for the Yahoo audience.
• Proficiency in digital analytics tools such as Google or Adobe Analytics and visualization tools such as Looker or Tableau.
• SQL familiarity preferred
• Significant experience, proficiency in, and passion for mobile and web products.
• Track record of proactively establishing and following through on commitments.
• Demonstrated use of analytics, metrics, and benchmarking to drive decisions.
• Excellent interpersonal, organizational, creative, and problem-solving skills.
• Team player in driving growth results combined with a positive attitude and high emotional intelligence.
• Strong work ethic and strong core values (honesty, integrity, creativity, etc).
• Self-motivated, results-driven, and team-oriented leader.
• Killer consumer instincts and data sensibilities.
• Demonstrated success in previous roles.
• Curiosity and a desire to dig into data until you have the answers you were looking for.
• Passion for Yahoo brands and facilitating cool products.

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.
US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
Currently work for Yahoo? Please apply on our internal career site.