Sr Campaign Manager - Apptio

Introduction
Apptio an IBM company is the leading technology spend and value management software provider. Its AI-powered data insights empower leaders to make smarter financial and operational decisions. A pioneer and category leader in Technology Business Management (TBM) and FinOps Apptio works with thousands of customers partners and community members worldwide. Visit www.apptio.com.

This is a campaign role within the Apptio Marketing team of IBM and can be located in Bellevue Washington Austin Texas or Morrisville North Carolina.

Your Role and Responsibilities

As a Sr. Campaign Marketing Manager for Apptio an IBM Company your primary objective is to develop and execute on a campaign strategy that supports business objectives. You will build a deep understanding of the buyer journey and work closely with cross-functional teams to develop campaign messaging manage campaign execution and measure campaign performance. As a senior leader on the team you will also help shape and scale our global campaigns sharing best practices across the greater Marketing org.

You’re both a data-driven and creative thinker who cares about creating engaging experiences for our audience. You’re a natural connector and have a knack for being highly organized while navigating a fast-paced environment. You thrive in a team that deeply values collaboration feedback and learning.

Planning:

• Develop a deep understanding of the buyer persona and pain points
• Work with the Corporate Communications and Product Marketing teams to develop engaging campaign messaging
• Understand business and campaign goals and work with cross-functional teams to create a plan to achieve those
• Heavily contributes to quarterly campaign planning and reporting
• Heavily contributes to annual marketing strategy with an eye on the vision and MBOs

Executing:

• Work with Content & Product Marketing teams to define the buyer journey identify content gaps and develop the content roadmap
• Develops quarterly campaign plan
• Work with cross functional teams to execute campaign tactics
• Lead programs and initiatives that involve participation from multiple campaigns
• Shares best practices with campaign marketing counterparts and the greater Marketing org
• Consistently looks for opportunities to improve campaign processes or cross functional collaboration
• Offers new ideas for scaling campaigns to meet business growth goals while meeting efficiency goals

Reporting and Optimization:

• Establish goals and KPIs to measure program impact and utilize data to drive insights for quarterly plans.
• Build repeatable tactic toolkits for optimal performance
• Strong analytical skills to test track and report out results and present them confidently
• Offers suggestions for new ways to inspect result and measure performance of campaigns
• Directly contributes to Quarterly Business Reviews with insights and suggestions for improvement

Required Technical and Professional Expertise

• 5+ years SaaS B2B Marketing experience
• 2+ years Campaign management experience
• Strong influencing ability and executive presence
• Excellent communications and organizational skills
• Proven ability to work and thrive in a fast-paced environment
• Comfortable managing multiple demands and meeting tight deadlines
• Experience working at a growing company

Preferred Technical and Professional Expertise

• Experience in Cloud technology