Sr Consumer Insights Analyst

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

The Global Consumer Insights department at Mattel, Inc. is looking for a Sr. Analyst with qualitative and quantitative research experience. The ideal candidate is detail oriented, an innovative thinker, and poised presenter who thrives in a fast-paced environment.

What Your Impact Will Be: 

The Consumer Insights Sr. Analyst is responsible for duties including but not limited to the following:

Brand:

• Acting as a liaison between the Consumer Insights department and key brand partners through relationship building, proactively anticipating consumer research needs and representing the ‘voice of the consumer’ during brand meetings.
• Serving as a trusted advisor to brand teams when questions regarding the consumer arise. 
• With the support of your manager, executing qualitative and quantitative research projects, including product development, inspiration and innovation research, brand strategy, communication and packaging research, usability research, and preference testing for Mattel brands.
• Reporting and presenting insightful findings with actionable recommendations to key partners
• Collaborate with various internal team members through research process, including other Consumer Insights partners, Business Insights, Strategy and regional counterparts.

Qualifications

What We’re Looking For: 

• Candidate must have the ability to efficiently handle multiple projects in a fast-paced environment, adapt to shifting priorities, and be very detail-oriented.
• Candidate must have analytic problem-solving skills with an advanced understanding of qualitative and quantitative research methodologies.
• Candidate must be able to consistently demonstrate the ability to plan, execute, and complete a wide variety of projects in a timely manner.
• Strong analytical thinking and writing skills are required.
• Candidate must be able to synthesize multiple sources of information into meaningful conclusions and recommendations.
• Candidate must have the ability to work independently as well as with cross-functional teams
• Candidate must be able to present insights with confidence and represent the ‘voice of the consumer’ in meetings with brand partners
• Candidate must display good interpersonal skills, including a positive, cooperative attitude - both inside and outside the department.
• Candidate must have the ability manage relationships and administrative processes with multiple research suppliers
• Candidate must have some previous experience with trend identification
• Previous experience with global research is a bonus
• Ability to evaluate methodologies for innovation and improvements is appreciated

The annual base salary range for this position is between $90,000 and $113,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment. 

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights