Sr. Content Marketing and Communications Manager

We’re not looking for someone to “create content.” We’re hiring someone to build and run an AI-native content system that makes content a competitive advantage. You will own what we publish across long form social and video and how it reaches the market.

Content is the asset. Distribution is the advantage. Social channels executive visibility and real-time content tied to market moments are central to how we operate.

This role directly shapes how we show up in the market and how buyers understand our category. You will be both a hands-on creator and a systems builder turning ideas into a consistent high-impact presence that influences real buying decisions. You will partner closely with product marketing marketing programs and sales.

This is a broad hands-on individual contributor role with the opportunity to grow the function over time. You will not scale everything alone but you will define the systems and approach that scale.

Success in this role looks like a consistent publishing cadence growing executive reach strong engagement across channels and measurable contribution to pipeline and influence on sales conversations.

What You Will Own

Strategy and Narrative

• Define and evolve the content strategy across the full customer journey. Translate core company narratives into a clear and actionable publishing plan across blog video and social channels.
• Stay close to target segments and continuously refine personas and positioning to keep messaging sharp and relevant.
• Partner with leadership to shape thought leadership and market positioning.

Content Production

• Plan create and ship content across formats including pillar content blogs executive bylines video and sales assets.
• Own the editorial calendar ensuring clarity on priorities timing and alignment to broader campaigns.
• Build AI-native workflows that accelerate production and enable one idea to scale across multiple formats such as video social content email and sales narratives.
• Operate with a high velocity mindset moving quickly from idea to published content without sacrificing quality.

Distribution Visibility and Audience Engagement

• Own the company’s presence on LinkedIn X and emerging platforms as primary distribution channels.
• Ensure high-performing content reaches the right audience at the right time by selecting the right channels formats and moments and adapting messaging based on engagement and platform behavior.
• Build and run an executive visibility program including ghostwriting and narrative development that positions leaders as credible voices in the market.
• Translate product launches company news and industry moments into timely content that reinforces core narratives.
• Drive co-marketing and partner opportunities such as guest content joint research and podcasts to extend reach and influence.
• Proactively identify and build presence in new channels and forums including CISO communities practitioner groups and partner ecosystems adapting content to fit each environment and expand reach into new audiences.
• Actively engage with customers partners and sales to ensure content is grounded in real conversations and reaches the right audiences through the right channels.

Video and Multimedia

• Lead the shift toward video-first storytelling.
• Create and edit short form video across explainers talking head content social clips and event highlights.
• Use AI tools to accelerate scripting editing captioning and content reuse.

Performance and Experimentation

• Own performance metrics including engagement traffic conversions and influenced pipeline.
• Run continuous experiments across formats messaging and channels.
• Scale what works into repeatable playbooks discontinue what does not.

• 7+ years of experience in content marketing communications or digital media with significant time in B2B technology
• Exceptional writing ability across long form content social media and executive voice
• Deep hands-on experience using large language models such as ChatGPT Claude or Gemini as a core part of daily work
• Ability to clearly explain prompting approaches workflows you have built where models fall short and how you ensure brand voice and accuracy at scale
• Comfortable operating in a fast-moving highly visible role where content directly influences how the company is perceived in the market
• Willingness to be highly visible internally and externally actively engaging with customers partners and sales through content social channels and events
• Willingness to travel up to 25% for industry events trade shows customer engagements and user groups to support content build relationships and amplify market presence
• Working knowledge of AI-driven video tools such as Descript Opus Clip Runway ElevenLabs Submagic or Captions
• Comfort with AI image and design tools such as Midjourney DALL E or Adobe Firefly
• Strong understanding of search fundamentals and how AI-generated content impacts discovery
• Experience with content management systems such as HubSpot WordPress or Saleshood and familiarity with email platforms
• Experience creating or directing video content for digital channels
• Proven track record of growing LinkedIn and X as content distribution channels
• A systems builder mindset with experience creating repeatable scalable content engines
• Strong strategic thinking combined with a bias for execution and experimentation
• Experience in cybersecurity infrastructure or network domains
• Experience supporting executives or founders as public voices

What We Do

Tufin is a world leading network security policy management company managing and automating security changes across next gen firewalls and network devices. We are a hybrid technology supporting on/off prem and cloud services. The automation orchestration piece is what sets us apart in the market as this allows us to help our customers to implement their security changes in hours or minutes vs. days. Since going public in April 2019 Tufin has continued to be the market leader in the space!

Why Work With Us

Here at Tufin we pride ourselves on being a transparent organization where the door is always open & treating others with respect and care is our top value (hence our “no asshole” policy). We believe that every employee is important in achieving our mission & as we continue to grow we are making sure that we are maintaining our unique culture.

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