Sr Creative Account Manager

Sr Creative Account Manager

Chicago, IL (Hybrid)

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

We continuously work to embed equity in our internal practices and are committed to increasing the diversity of our staff across all levels of the organization. We intentionally work to create the right conditions to enable our employees to feel that they can be their authentic selves and fully participate in the life of the enterprise.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Sr Creative Account Manager on our Membership and Marketing Experience team. This position can be hybrid (working from both office and home), with a schedule to be determined by business needs.

As a Sr Creative Account Manager you will lead complex, highly visible creativeprojects/programs that drives audience (physicians) and produces results (membershipconversions); collaborates with AMA business unit stakeholders to achievemaximum positive impact. Leads creative strategies and team members in the execution ofmulti-channel creative deliverables that create audience, affect brandperception, and drive membership. Leveragescreative strategy and account management knowledge to ensure every projectachieves enterprise marketing objectives, and is executed on time and onbudget. Provides counsel to specific business units and evaluates business andmarketing needs in order to provide insights and ongoing recommendations.

RESPONSIBILITIES:

Creative PlanDevelopment/Management

• Leads the development of creative intended for multimedia marketing campaigns (digital and print) from creative strategy to development to evaluation. Effectively translates marketing strategy into creative strategy, setting goals, objectives and budget for creative.
• Leads, plans, manages and supports the execution of complex creative strategies and deliverables to support AMA enterprise marketing and brand strategy.
• Directs timeline and creative production, liaising closely with business unit leadership, digital channel leaders and campaign managers to co-develop marketing strategy.
• Incorporates learnings from customer and brand sentiment studies into tangible insights for creative team to use in driving audience, engagement/conversion, and membership.
• Assesses/analyses digital reports, messaging and social media metrics to understand impact creative has on cost per member, member acquisition success, messaging/campaign and to make mid-course campaign corrections.
• Manages event branding and cross-departmental collaboration ensuring consistency in messaging, look/feel and event experience for highly visible events such as HIMSS, HLTH, Annual and Interim HOD meetings, and more.
• Leads the planning and creative execution of webinars designed to enhance brand sentiment, educate/inform target physician audiences, and increase membership. Works with internal and external partners to conceive webinar content and to secure speakers/subject matter experts; preps BOT members amd AMA leaders with webinar content and questions. Develops promotional materials and manages video team's edits.

Internal Collaboration

• Responsible for managing the workflow for concepting and execution of creative for high profile programs and events between all AMA departments and different units within Marketing.
• Partners with business units and MMX marketing teams to ingest annual brand sentiment research results in an effort to modify/adjust creative strategy relative to campaigns.
• Represent Brand Strategy leadership in working with business units seeking creative leadership and brand consultation.
• Evaluates, updates and upholds brand standards within brand strategy team as well as orchestrate the end-to-end review of creative (design, messaging, video, photography) executed outside of MMX team.
• Communicate with high-profile AMA business unit staff (such as Advocacy, Membership, PS2, Improving Health Outcomes) frequently to determine priorities and alignment with creative to support marketing objectives.
• Liaise with content, social media and media teams to gather "voice-of-the-customer" input to optimize creative.

Creative Operations

• Develop, manage, optimize workflows for creative team.
• Leads the continual process improvement process within the Brand Strategy team, in order to maximize time spent and enhance both the creative product and the experience of business unit partners.
• Responsible for team's project management software (Workfront), leveraged by all employees who interact with creative team.
• Oversee implementation of MMX event budget in support of enterprise marketing with Director, Creative Accounts and Events and channel owners.

May include other responsibilities as assigned

REQUIREMENTS:

1. Bachelor's Degree required; concentration in Marketing, Advertising, Communications, Journalism, or other related coursework preferred. Master's Degree preferred.
2. Minimum 10+ years of experience working on and managing the execution of videos and print and digital creative. Demonstrated experience project management experience with increasing levels of responsibility as demonstrated by project scope and impact.
3. Proficient in marketing best practices, especially digital optimization techniques, with a focus on measurement and improvement.
4. Expertise in Creative Cloud, Workfront, Asana, Sharepoint and other creative and collaboration platforms and programs.
5. Experience managing multiple large scale, highly-visible projects simultaneously, under tight timelines and interfacing with executive leadership.
6. Familiarity with complex, cross functional marketing programs requiring high degree of subject matter expertise included in review and approval processes.
7. Proven ability to collaborate organization-wide.
8. Experienced manager, with ability to source, evaluate, hire and lead full-time and contract resources, as well as manage marketing budgets.
9. Exceptional time and project management skills, with keen attention to process improvement and efficiency in production workflows.
10. AMA's safety and policy protocols require proof of full vaccination against COVID19 for employment at AMA (including booster when eligible). Employees may apply for a religious or medical exemption from getting the vaccine.

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION