Sr Creative Director - Brand Marketing

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OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.

At Columbia, we're as passionate about the outdoors as you are. And while our gear is available worldwide, we're proud to be based in the Pacific Northwest, where natural wonders are our playground.

Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: "It's perfect. Now make it better." As pioneers of relentless improvement, we are constantly evolving.

We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.

And we believe in you.

ABOUT THE POSITION

The Columbia Brand Creative team is focused on delivering distinctive and cohesive brand design and storytelling, including a compelling look, feel, voice and tone that reflect the company's values and compels new and existing consumers to act.

As a team we are the "protector" of the brand, developing brand design guidelines & standards for the company across functions.

Our efforts are geared to delivering the right creative to the right consumer at the right time. This is achieved in collaboration with Brand Strategy, Brand Experience, and Brand Media functions.

We believe the quality of our creative drives consumer engagement and brand affinity.

As the Senior Director for Brand Marketing Creative, you'll deliver the creative vision and strategy for the marketing organization. From how we communicate our product construct, categories, and innovations, to the content we create for DTC and marketing campaigns, you'll bring to life the Columbia brand look, feel, voice, and tone for the consumer.

You will be responsible for brand design, storytelling, and production. While we work with external agencies, we also have a strong team of internal creatives and a photo studio, both of which would report to this role.

Your role as brand "protector" will encompass developing brand design guidelines & standards for the company across functions (ie. Retail, ecomm, events, partnerships, brand experience), channels (DTC, wholesale) & regions.

HOW YOU'LL MAKE A DIFFERENCE

• You will work alongside the CMO and Marketing leadership team to provide creative leadership and creative direction that solve brand and business problems
• Manage and develop teams of internal creatives (including Photo Studio) as they fine tune and ensure our creative vision
• Engage and guide team members to connect business goals to creative concepts
• Shape the brand standards to drive brand distinction, owning the creative philosophy and process from creative concept to execution
• Work closely with the Brand Media and Brand Experience to ensure our creative direction starts with the end in mind (channel/touchpoint focused), and we deliver the right content for the right channels
• Translate product and future innovations into clear creative strategies that drive brand distinction to captivate and grow the Columbia Brand consumer base
• Develop creative briefs that reflect the business objectives and marketing goals
• Design and develop creative strategies and solutions that meet the campaign briefs and brand vision
• Hold the organization accountable to the standards set, style guides, etc.
• Creative agency management

YOU ARE

• A believer that creative solutions can solve business problems
• A narrative builder, a passionate storyteller
• Consumer focused
• A believer in the power of the outdoors to change the world
• Skilled at driving direction and alignment at the executive level
• An empathetic manager, excited to watch your people develop
• Able to operate autonomously, managing a group of creative professionals, campaign managers, and studio teams
• A big picture visionary with proven concept development experience and the ability to develop big ideas that can come to life in many ways
• Uniquely able to both inspire and brainstorm fresh ideas to captivate the target markets, understanding what people want and knowing how to provoke action
• Gifted with a strong creative vision and an understanding of business objectives
• Capable of working effectively under pressure

YOU HAVE

• Bachelor's degree in Design or Communications
• Ten plus years of brand design/brand creative experience, including 5+ years of creative leadership in agency or a mid to large size brand
• Prior management of large, complex creative teams and a proven ability to lead, coach and inspire individuals at all levels of the organization, from the floor to c-suite
• Proven matrix management experience; able to influence and lead effectively with key collaborators across product, innovation, merchandising, creative, media, brand experience, and geographies
• Ability to travel internationally and regionally as needed

To learn more about our hiring process during COVID-19, click here .

#LI-SR1

Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.