Sr Demand Generation Marketing Manager (Remote)

About Anvilogic

Anvilogic is a rapidly growing series B venture-backed cyber-security startup founded in 2019. Anvilogic's Detection Engineering and Hunting Platform automates the art of low-code detection engineering, detection maintenance, hunting, and investigations across disparate data lakes and tools without the need to centralize data, learn new languages or deploy new agents. Our founders have many years of security DNA, and have previously built market-leading security products across numerous security domains including email, endpoint, data center and SIEMs. We have been growing rapidly, and are preparing to hire for the next leg of our growth. We are headquartered in Palo Alto, CA with remote employees across the U.S.

The Opportunity:

As we embark on this exciting growth journey, this is a great opportunity for an exceptional candidate, who enjoys the challenge of a fast-paced environment, to join our incredible marketing team. At Anvilogic, we run a demand generation first approach to marketing, we own a revenue number, and we are looking for people to join our team who are excited about this philosophy as well.

Requirements

The Ideal Candidate Will Be:

• Passionate - about delivering top-level integrated marketing campaigns to continue to grow our presence with enterprise Security Operations teams.
• Curious and Creative - every day at Anvilogic, you'll learn something new. You'll have an inquisitive mind and always be exploring and innovating with new tactics and approaches to level up existing initiatives.
• Analytical - Anvilogic's marketing team thrives on data. You'll be confident in tracking metrics, producing reports, gaining insights in Hubspot and using them to improve your work.
• Proactive - you're resourceful and innovative. You know what tools you can use to better our campaign outcomes and you have a plan for short- and long-term demand generation, including the timeline of when each channel will come online.
• Collaborative and inclusive - Anvilogic's marketing team is a diverse, close-knit and supportive group of people. We prize good team players who are passionate about learning, sharing their knowledge and working alongside others.
• Customer-focused - You spend time researching and intimately understanding the personas we're building our product for so that you can tailor campaigns that provide valuable experiences and content for them.
• Drive - This might be your superpower. You drive to better and achieve greater results than the day before and this gives you fuel to keep growing and innovating.

Responsibilities:

• Lead the strategy, coordination, and execution of fully integrated marketing campaigns from the initial idea creation, through to delivering on time-scale, and to budget (e.g., organic and paid social, content marketing, webinars, podcasts, events, paid search, etc) aligned to sales objectives to support pipeline and revenue growth.
• Analyze the effectiveness of marketing campaigns with a focus on improvement of marketing KPIs such as marketing contribution to revenue and pipeline, as well as CAC.
• Plan, test, implement, and measure multi-channel media campaigns to drive inbound demand (organic social, paid social, paid search)
• Identify new ways to optimize existing marketing programs while implementing growth opportunities for additional campaign investments.
• Crafting engaging, compelling and optimised copy for website, email, blogs and webinars. You have a knack for collaborating on engaging copy. Subject lines, headlines, and calls to action are your jam.
• Partner with our product marketing team, detection engineering team, and sales engineering team for content that you turn into multiple form factors (videos, podcasts, social posts, blogs, emails, etc) that will truly engage our audience and distribute and repurpose this content in channels where personas in our ICP spend their time.
• Gathering feedback from customer calls, key personas in our ICP and the wider Anvilogic teams to ensure we are providing our audience with value led, memorable experiences and content in all of our campaigns.
• Develop plan and work with the team to manage execution of social media content calendar-publish posts, monitor accounts, report performance and help grow organic follower base across social channels ( LinkedIn, YouTube, Twitter).

• Work with our Digital Marketing Manager on the creation and development of email marketing campaigns within HubSpot across all marketing activities - utilizing industry best practices.

Qualifications:

• 5+ years of experience in marketing
• Excellent verbal, written, and interpersonal skills
• High attention to detail, analytics and strong drive for results
• Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns
• Experience in a demand generation, preferably in the B2B enterprise software space or a complex technical market with longer sales cycles.
• Demonstrable success delivering earned (SEO/SEM, website, email), paid (social, event sponsorships), owned channels (web, webinar, podcast) demand generation programs
• Thrives in a fast-paced, ever-changing environment
• Strong experience with social platforms such as LinkedIn, YouTube
• Experience with HubSpot is preferred
• Bachelor's Degree and proven track record learning new skills and strong understanding/marketing aptitude

Benefits

• Competitive pay & equity
• 401(k)match
• Medical, Dental, Vision Insurance
• Unlimited Paid time off
• Experienced Leadership with a priority on Culture