Sr. Digital Acquisition Strategist

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

What you get to do in this role:

• Work with Internal Marketing teams to understand client needs and best metrics for success
• Translate client goals into a digital acquisition strategy, providing media plans and playbooks around optimal targeting and ad units.
• Evaluate opportunities for upsell
• Work with external partners such as ad technology companies and ad agencies to facilitate all client needs and evolve digital acquisition strategy
• Own process of obtaining of all creative and tracking assets needed to launch campaign
• Work with internal client stakeholders and Ad Ops on campaign optimizations
• Provide scorecards to management team and own campaign maintenance report and other detailed reports related to the forecasting and performance of campaigns
• Develop and deliver weekly health reports/check-ins, monthly summaries and QBRs for clients
• Partner with finance for PR/PO and Invoicing reconciliation
• Assure complete customer satisfaction through all stages of the process from booking to billing

Qualifications

To be successful in this role you have:

• 3+ years of account management/program management and/or digital operations experience
• Experience running large scale programs and complex client relationships
• Expertise in the digital advertising landscape and related technologies
• Familiarity with Google Campaign Manager, DV360, SA360, Demandbase, Adobe Analytics, Tableau or similar ad tech and BI tools is a plus
• Familiarity with the execution of digital advertising campaigns
• Outstanding interpersonal skills, relationship builder
• Strong experience developing operational workflows
• Comfort with business analytics and producing data-driven insights and reporting

JV20

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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