Sr Digital Marketing Manager

Job Description
For this opening we will consider candidates from the following locations: Boston,MA,United States | , United States;Chicago,IL,United States
Notified is hiring a Sr Digital Marketing Manager. The Sr Digital Marketing Manager will help drive Notified's web strategy. The ideal candidate has strategic and tactical expertise in planning, managing, executing, and transforming web experiences for B2B audiences.
This role requires strong communication skills and high level of cross-functional partnership with content, brand, demand generation teams, as well as web & paid media agencies to bring the Notified brand forward through the website. The focus of this position will be on optimizing front- and back-end website management to drive customers through the journey of discovery, education and, ultimately, conversion.
Essential Duties:

• Manage, plan, and execute web-based marketing strategies to:
  • Optimize the website for demand generation to improve conversion rate and accelerate pipeline creation.
  • Create awareness for Notified, maintain consistent brand messaging, and accurately represent Notified's offerings, while driving users to take action and inquire to learn more.
• Collaborate with the marketing team and web agency to build and maintain a corporate website that reflects the Notified brand identity and increases brand awareness and exposure.
• Partner with web agency to proactively manage site optimization and ensure successful implementation of updates, page copy, and resources.
• Drive and implement SEO strategy and monitor search engine rankings to ensure the site is positioned prominently in search results for keywords associated with the business.
• Partner with the content team to optimize user experience and create content with respect to customer journey, while ensuring content is search-engine friendly.
• Maintain notified.com on a regular basis, collaborate with the content team to keep content accurate and up to date.
• Align web/SEO with PPC/paid media strategy through close partnership with paid media agency.
• Create monthly reports that track, measure, and analyze web performance against KPIs across awareness, acquisition, engagement, and pipeline.
• Identify trends and opportunities to better optimize marketing campaigns, email marketing, social media and search and provide recommendations for improvements.
• Propose new ideas for digital marketing campaigns, content, website or events that raise brand awareness among target audience and generate demand for Notified's solutions.
• Understand the lead journey, oversee, and evaluate the quality of paid media and web leads on a regular basis.
• Strong communication skills with ability to deliver impactful presentations to inspire plan activation and align web performance with business goals.

Minimum Qualifications:
Education:

• Bachelor's degree from an accredited college or university with major coursework in digital marketing, communications, or web analytics. Equivalent work experience in a similar position may be substituted for educational requirements.

Experience

• 5+ years of experience in digital marketing, managing corporate websites required. I ndustry experience is a plus.
• 5+ years equivalent industry experience as Program Manager with technical acumen preferred.
• Experience utilizing modern website technology and agile development processes including HTML, CSS, and WordPress.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, ahref, etc.)
• Experience with content marketing and SEO best practices, and how these intersect with website development and management.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B testing.

Knowledge, Skills, and Abilities

• Strong communication skills with internal and external stakeholders
• Proficiency with social media marketing
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and drive action
• Self-motivated
• Process-driven, with the ability to analyze data to inform decisions
• Proficient in marketing research and statistical analysis

Benefits:
Want to love where you work? At Intrado, we offer a comprehensive benefits package that includes what you'd expect (medical, dental, vision, life and disability coverage, paid time off, a 401(k) retirement plan with company match and flexible spending accounts), and several that go above and beyond (tuition reimbursement paid parental leave, access to a robust library of personal and professional training resources, employee discounts, critical illness, hospital indemnity and pet insurances, identify protection and more)!
What's next...
Qualified candidates will be contacted by a member of our in-house recruitment team to kick-start the recruitment process (preliminary assessments and/or telephone interview).
Don't meet every single requirement?
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Notified, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you are excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidates for this or other roles.
Equal Opportunity Employer/Veterans/Disabled
ABOUT US
Connecting people with each other and the right information is mission critical. Our Company develops innovative cloud-based technology to make it easier, more effective and more efficient to make the right connections. Our solutions put people in sync with each other and the right information, so they gain the insight needed to reach better decisions on the issues that matter most. We do it with a laser focus on reliability.
The Company is a leading provider of technology-driven, communication services, serving Fortune 1000 companies and other clients in a variety of industries, including telecommunications, retail, financial services, public safety, technology and healthcare. For more than 30 years, we have been leading the way in hosted and cloud-based solutions.
Our solutions connect people with each other and the information needed to gain insights for better decisions on the issues that matter most - Information to Insight.
Our Company has sales and/or operations in the United States, Canada, Europe, the Middle East, Asia Pacific, Latin and South America and is an Equal Opportunity Employer - Veterans/Disabled and Other Protected Categories. Our Company welcomes and encourages applications of individuals with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
ABOUT THE TEAM
Notified® is a business segment within Intrado, and is the world's only communications cloud for events, public relations, and investor relations to drive meaningful insights and outcomes. Our Events Cloud enables event planners, marketers, and communications professionals to create unforgettable experiences which build brand and community engagement through hybrid events, conferences, trade shows, town halls, and product launches. Notified's PR Cloud enables public relations professionals to reach global audiences, monitor brand sentiment, send press releases via GlobeNewswire®, measure success, and drive earned media. Navigate the media landscape and tap into real-time analytics from an integrated, intelligent, and easy-to-use platform. The Investor Relations Cloud enables investor relations professionals to manage communications - earnings calls, regulatory filings, press releases, investor days, and IR Websites - to maximize shareholder value. Activate your market strategy and manage dynamic communications and regulatory requirements from one platform.
At Notified we place a lot of value in giving our clients the solutions and support they need to operate efficiently and successfully. This same desire we use to set our customers up for success applies to our employees as well. Notified is committed to helping our employees and their families maintain a healthy work/life balance, to build a financially secure future. Self-development and learning are key with all our global employees having access to our internal learning and development university DevelopU for career and skills enhancement.