Sr Dir, CRM

The Senior Director of CRM is responsible for translating business strategies into communications that maximize consumer engagement, drive incremental revenue, and proactively reduce churn for DIRECTV. They will be responsible for developing creative strategies, tailored by segment, to deliver campaigns in support of internal business units across CRM channels (email, push notifications, in-app takeovers, SMS, and Direct Mail).
The ideal candidate is an experienced leader with analytical discipline and a track record of creative problem solving to optimize processes and deliver high performing 1:1 communication programs. Email marketing experience is critical to this MarTech position.
Here's what you'll do:

• Provide subject matter expertise and leadership to monitor and optimize CRM channel performance, surfacing campaign insights to influence overall communications strategy, developing creative best practices, and develop test and learn roadmap.
• Collaborate with key stakeholders across Base Management, Engagement & Lifecycle Strategy, and Revenue teams to develop creative and activate campaigns in support of strategic initiatives.
• Lead the strategic planning and optimization of digital CRM channels to achieve business objectives and targets, both in terms of short-term churn reduction, upsell, and engagement contribution, as well as longer-term growth drivers such as marketable universe growth and segment health/engagement.
• Proactively identify marketing workflow optimizations, collaborating with creative agency, MarTech and communications governance leads to implement and standardize across campaigns.
• Implement new capabilities and program enhancements, including dynamic campaign personalization and dynamic content modules, lifecycle marketing and behavior-based triggers, segmentation enhancements, and a new preference center.

Here's what you'll need:

• 8 - 10+ years of experience as a successful leader in relevant areas, including 2+ years of supervisory experience.
• Strong experience developing and managing email, SMS, and app notification programs.
• Self-starting, analytical, and problem-solving skills, with an ability to work effectively with a broad range of internal and external stakeholders.
• Strong project and process management skills from concept to timely delivery across both large-scale evolution efforts and day-to-day program management.
• Action-oriented with proven ability to think and act strategically and tactically to make informed decisions and execute.
• Demonstrated ability to manage external vendors across creative agency, campaign operations and fulfillment, and ESP/CRM platforms to achieve the needs of business within operating budget.
• High degree of initiative, personal responsibility, and ownership.

This is a remote position that can be located anywhere in the United States. #LI-Remote
The base salary range for this Senior Director, Marketing Manager (CRM) full-time position is $154,850 - $281,060 + bonus + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salary for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the salary range listed reflects the base salary only and does not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.
Apply today!
RSRDTV