Sr Director Customer Marketing

The future is what you make it. When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers and doers who make the things that make the future.

Honeywell Process Solutions (HPS) helps industrial customers around the world operate safe, reliable, efficient, sustainable, and more profitable facilities through leading technologies, digitalization, and comprehensive lifecycle services. HPS pioneered process automation control and thermal process solutions and today, plays a critical role across the entire lifecycle of an industrial facility, from project design and engineering, technical services, and ongoing operations, to cybersecurity and continuous modernization. Headquartered in Houston, Texas, with employees around the globe, HPS has the global expertise and breadth of resources to execute projects of every size and complexity for a range of industries.

In this role, the candidate will interface with internal stakeholders including senior leadership, strategic marketing, channel marketing, product/offering management and sales/commercial excellence to set the marketing strategy and priorities for the business. The candidate will be responsible for managing the end-to-end customer journey, including digital using paid, earned, shared, and owned media channels to influence customer buying behaviors, generate qualified leads and enable profitable sales growth. This role will report to the Chief Commercial Officer for HPS and matrix report to the Vice President of Customer Marketing for PMT.

Key Responsibilities

• Provide clear leadership in developing and implementing strategic vision for Customer Marketing in HPS including working with the external communications team on brand building and thought leadership expansion
• Oversee the development of the customer marketing annual plan and budget aligned overall business strategy
• Work effectively with senior leadership acting as an advisor and change agent, and be able
  to work seamlessly with global colleagues in other all lines of business and regions
• Engage with the businesses early in the product development process to ensure comprehensive and effective marketing plans
• Lead the transformation to a digital-first marketing approach with a key emphasis on web, marketing automation, digital content marketing, and demand generation tactic including ABM programs
• Leverage marketing as a revenue generating engine for Honeywell owning key metrics such as MQLs, MGP and MGR to track success and drive incremental growth for the business • Leverage data and analysis to assess the impact and performance of marketing campaigns
• Be a champion of the message and storytelling that will drive overall differentiation, customer and partner loyalty, and interest in our products and solutions
• Manage, coach, evaluate and develop talent, and hold team members to high standard
• Drive continuous improvement and seek ways to do things better, faster and more efficiently.
• Enable the business and sales with great content, tools, and assets

MUST HAVE

• A minimum of 12 years of Customer Marketing or Marketing Communications experience.
• A minimum of 5 years of experience managing global marketing teams.
• A minimum of 5 years of experience managing marketing budgets

WE VALUE

• Five or more years building and executing digital marketing campaigns, online advertising, and social media strategies in a B2B marketing environment. -Experience interacting with and challenging senior executive leaders
• Experience in a B2C or B2-many marketing environment is a plus
• Strong strategic thinking/planning skills and experience, with a proven track record of executing high- impact, results-oriented integrated marketing programs.
• Strong content marketing, content strategy, message development, and storytelling capabilities
• Both corporate and agency experience desired.

Additional Information

• Category: Marketing
• Location: 2101 CityWest Blvd, Houston, TX 77042 USA
• Exempt