Sr Director of Strategic Brand Marketing TIAA

This role leads the marketing strategies and efforts for the TIAA brand. It partners with internal stakeholders across the brand strategy, creative, analytics, media, social, partnerships and entertainment, and community brand pillars to ensure work is of the utmost quality, integrity, and cohesion. This is a management role in which the leader will be responsible for leveling up TIAA's cultural fame and business ROI.

Key Responsibilities and Duties

• Establishes strategic vision for and manages the development and implementation of marketing efforts to maximize both sales and brand appeal.
• Monitors brand performance, brand competitiveness, and trends in the marketplace and develops strategies for brand based on insights gained through research and analysis.
• Evaluates effectiveness of marketing initiatives and continuously monitors brand reputation and image to ensure alignment with organizational goals and vision.
• Leads activities of specialists in key areas to direct overarching advertising and marketing campaigns, emphasizing brand quality and value.
• Manages performance of team through regular, timely feedback as well as the formal performance review process to ensure delivery of exceptional marketing strategies and to foster team member engagement, motivation, and development.
• Manages up to TIAA Head of Brand, helping equip with detailed brand platform strategies, GTM plans, and robust, IAT-driven, creative campaigns.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level

9PL

REQUIRED QUALIFICATION:

• 5+ years of experience in Marketing, Advertising or Brand Strategy required.

PREFERRED QUALIFICATIONS:

• 7+ Years of experience in Marketing, Advertising or Brand Strategy preferred.
• Experience leading or managing a team
• Experience leading a large business/brand (global brand preferred)
• Cross-functional, integrated strategy expertise
• Proven track record of award-winning work

Related Skills

Accountability, Adaptability, Brand Management, Brand Positioning, Brand Strategy, Collaboration, Executive Presence, Influence, Inspires Others, Marketing Creativity, Marketing Strategic Planning, Problem Solving, Relationship Management, Story Telling

Anticipated Posting End Date:

2023-12-27

Base Pay Range: $140,800/yr. - $234,600/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: [email protected]

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