Sr Email and SMS Marketing Specialist

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Job Description:

Education:

• Bachelor's degree in relevant field of study or equivalent years of related work experience required.

Work Experiences

• Knowledge of customer segmentation and targeting techniques
• 3+ years of experience in managing and executing email marketing campaigns
• Prior experience in retail or CPG preferred
• Prior experience working with an email service provider (ESP)

Skills:

• Expertise in preparation of email marketing campaigns (inclusive of landing pages, HTML coding, etc.)
• Excellent analytic skills with the ability to use key tools to dive deep and provide analysis consistently on performance metrics
• Ability to create leadership level presentations and communicate with large groups as to the performance of the channel
• Computer skills: Adobe design products (Photoshop), Microsoft Office, Omniture/Adobe Analytics & other web analytics platforms expertise required.
• Ability to work in a fast-paced, real time environment
• Communication - excellent written, listening, verbal and e-mail skills
• Strong organizational skills to ensure critical timelines are met
• Strong presentation skills
• Detail-oriented with ability to deliver project deliverables with little supervision
• Ability to work flexible hours such as evenings, weekends, and holidays if needed
• Acceptable level of hearing and vision to perform job duties
• Communication - effective listening, speaking, and writing

Responsibilities:

• Develop strategies for lifecycle, triggered, and personalized customer facing emails using segmentation and predictive modeling to drive personalization, customer engagement and relevancy.
• Using available data and analytics, you will make independent decisions regarding the most effective outbound method and content that supports the strategy set by Senior/Executive Leadership. The data and analytics will also be utilized for you to be able to explain the decisions made to Senior/Executive leadership when prompted.
• Manages the review of analytics from ESP, Google Analytics and other applicable tools to provide insight on current campaigns, ensures the ROI meets Academy's standards, and suggests new avenues to increase traffic to academy.com
• Prepares and manages budget, recommends special on-line promotional opportunities based upon data and year round management of budget
• Lead cross functional meetings to reach decisions on content and overall user experience
• Utilize email and SMS platform to build messages, segment lists and deploy marketing
• Optimize content, implement process improvements, etc. based on gathered empirical data
• Cultivate relationships with category merchandisers, the creative team, the analytics team, merchants, and marketing to ensure key sales drivers have the proper coverage
• Supports the Email & SMS Marketing Manager in the execution of strategic Email & SMS Marketing long term plans that integrate with organizational marketing initiatives
• Analyze trends, draws conclusions, and provides recommendations of content, subject line, aesthetic testing.
• Works closely with the E-Commerce team and other key marketing teams to ensure online marketing efforts are obtaining an acceptable ROI.
• Creates research plan to identify strategic online marketing initiatives, keeps up with industry trends, and work with Digital Marketing to expand the Academy database.
• Drive engagement with proper audience segments as database grows.
• Required to learn company policies, procedures and safety rules.

Physical Requirements & Attendance

• Acceptable level of hearing and vision to perform job duties
• Adhere to company work hours, policies, procedures and rules governing professional staff behavior

Full time

Equal Employment Opportunity

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.