Sr Insight Analyst - Customer Data

With a focus on Mobility, Operational Excellence, Value to our Customers and the Electrification of vehicles, you can expect to be part of something exciting. From the sleek design of our vehicles to the unique opportunities we offer around the globe, Nissan exemplifies ingenuity in everything we do. Our people are what drive the business forward.

Job Summary

The Sr. Insight Analyst works as a key resource and subject matter expert (SME) for business rules, strategy, and privacy of the customer data for the Nissan and Infiniti brands in the US market. Role supports the effort to transform the customer experience by developing strategy and process to support the customer needs both in-store and digitally. The Sr. Insight Analyst must influence the organization to make effective use of customer data to drive improved business processes and enhanced customer experience.

Job Functions

The following statements describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. The statements reflect the expectations of the fully trained, proficient incumbent who meets all performance criteria.

1. Support the development and administration of Master Data Management (MDM) tools and processes.

2. Consults regularly with business functions to discuss data and analytic needs and advise functions on optimal use of available data, analysis, reports, and models to support those needs.

3. Cultivate deep understanding of key drivers of model and market performance and investigate data and analytics solutions necessary to achieve desired business outcomes.

4. Provides proactive analytical insights on emerging issues, long-term trends, and alternatives for utilization of marketing resources to the analytical staff at Nissan HQ and Nissan Sales Regions including analytically derived recommendations regarding the allocation of said resources to maximize margins and optimize the marketing dollars.

5. Develop and distribute advanced visualizations, analysis, diagnostics, and insights regarding national, regional, and local market as it relates to market demands, consumer preferences, vehicle sales, competitor performance, inventory mix, and other conditions that may affect a group's concern.

6. Ensure the analytical tools comprised of comprehensive 1st party and 3rd party data is continually meeting the needs of the business and that routine reports and visualizations are streamlined to improve and minimize duplication of effort for assigned regional and headquarters analysts and decision-makers. Coordinate efforts with other departments as needed to determine the proper strategy to satisfactorily meet current needs.

7. Assists in validating the quality and accuracy of raw data that enters the tool. Coordinates with staff, stakeholders, outside vendors, and the internal IS department to ensure accurate and effective analysis. Identifies information gaps and works with related departments to meet current analytical needs.

8. Manage 3rd party suppliers that support customer data.

Minimum Qualifications

The following statements reflect the minimum skills and abilities required of the qualified applicant.

Job Knowledge and Skill:

In-depth and proven knowledge of Marketing & Sales and related data and its sources. Ability to properly integrate multiple sources of information while maintaining data integrity and usefulness. Direct experience analyzing data for trends and insights and development of compelling stories with data.

1. Relationship and Communications Skills

Ability to communicate successfully with clients at all levels to understand their needs and match it to the complex set of data that it may require to be compiled and analyzed. The ability to explain complex analysis in such a way that it can be used effectively by decision makers. Ability to communicate with highly technical individuals about the desires, insights and observations of the business and to ensure development and deployment of appropriate solutions.

2. Education and Experience:

A bachelor's degree in quantitative or business related field is required. A total of 5 years of analytics reporting and insight experience with increasing responsibility in multiple areas of sales and marketing function within a large scale corporate organization. Automotive experience is preferred.

3. Computer Skills:

Advanced knowledge of database software, spreadsheets, and other applications used to create specialized reports and applications of a highly technical nature. Experience using Master Data Management tools preferred. Tableau Visualization experience a plus. Proficiency in Microsoft Office. Experience with SQL coding and ETL is preferred. Experience with cloud databases (Snowflake) is preferred.

Physical Requirements

The physical requirements described below are representative of those an employee must normally meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable otherwise qualified individuals with disabilities to perform the essential job functions.

1. Travel:

Occasional day or overnight domestic travel.

Welcome to an open lane of possibility. Drive your career forward and join the company leading the technology and business evolution of the automotive industry by applying today.

Nissan is committed to a drug-free workplace. All employment is contingent upon successful completion of a drug screen for roles based in the United States and background screening for all positions.

All of us at Nissan - regardless of functional area or expertise - share a passion to design, manufacture, and sell high-performance vehicles. It is Nissan's policy to provide Equal Employment Opportunity (EEO) to all persons regardless of race, gender, military status, disability, or any other status protected by law. Candidates for this position must be legally authorized to work in the United States and will be required to provide proof of employment eligibility at the time of hire; Nissan uses E-Verify to validate employment eligibility. **Visa sponsorship for this position is not available at this time.**

NISSAN FOR EVERYONE

People are our most valuable assets, and diversity and inclusion are the key to maximizing the power of each individual member of our team. When everyone belongs, the power of NISSAN is undeniable. Our Corporate Diversity Initiative aims to improve business results by ensuring that our workplace and core businesses meet the unique needs of our employees and customer base.

Nissan is committed to creating a culture where everyone belongs and employees, customers, and partners feel respected, valued, and heard. We have over 10 Business Synergy Teams (BSTs) across the U.S. and Canada that connect employees - with shared characteristics or interests - build allies, and foster a company culture where all employees feel supported and included.

Nissan also values inclusion in all areas of our business as we strive to mirror the diversity of our customer base and the communities where we do business. We are committed to procuring innovative goods and services, retailing our products and communicating from a diverse perspective which will help us continue to offer our customers competitively designed, market-driven products.

Join us as we carry our commitment to diversity and inclusion into the future.

Franklin Tennessee United States of America