Sr. Lead Digital Marketing Manager Paid Media

Applied Systems

Sr. Lead Digital Marketing Manager Paid Media

Posted 10 Hours Ago

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2 Locations

Remote or Hybrid

130K-163K Annually

Senior level

Cloud • Insurance • Payments • Software • Business Intelligence • App development • Big Data Analytics

Creating the best products with the best people in insurance technology!

The Role

Lead the strategy and execution of paid media programs across multiple platforms optimizing for MQL quality and brand awareness while guiding reporting and measurement efforts.

Summary Generated by Built In

Job Description
Sr. Lead Digital Marketing Manager Paid Media
Team: Digital Marketing
Location: This position operates in a hybrid model with 6-8 days a month in-office (every Wednesday and every other Thursday) f rom our Atlanta or Toronto offices.
Amazing Career Moments Happen Here
The best work happens when smart people move fast together. At Applied we've spent 40+ years building technology that solves real problems for insurance professionals and we're not slowing down. We're pushing what's possible in Insurtech and doing it inside a culture built on trust inclusion and growth.
Opportunity for Impact
We're looking for a Sr. Lead Digital Marketing Manager Paid Media to join our Digital Marketing team and make a real difference for the people who depend on our products every day. You'll set and evolve full-funnel paid media strategy and programs across PPC (Google Ads and Microsoft Advertising) Paid Social and other channels to accelerate MQL volume and quality while lifting brand awareness across Applied's portfolio. This role applies specialized expertise to solve complex performance and measurement challenges anticipate platform and market shifts and makes independent investment tradeoffs to maximize pipeline impact Here you'll have a voice in how the work gets done room to try things differently and the trust to move it forward.
What You'll Do

Strategy Cross-Functional Leadership and Executive Decision Support - Own full-funnel paid media strategy across the portfolio translating business priorities into budgets KPIs and channel investments while leading cross-functional initiatives and delivering executive-ready insights to guide planning prioritization and governance.
Bottom of Funnel Advertising - PPC (Search & Performance) - Own and optimize high-intent search programs across Google and Microsoft Ads including bidding keywords testing tracking and CRO collaboration to drive MQL quality and ROAS.
Mid Funnel Advertising - Paid Social & Retargeting - Plan and execute audience-based paid social and retargeting campaigns with structured experimentation aligning creative and messaging across Marketing partners to drive consideration and assisted conversions.
Top Funnel Advertising - CTV / OVV (Awareness) - Launch and scale awareness programs across CTV and video platforms connecting upper-funnel reach to downstream measurement through GA4 and retargeting integrations.
Measurement Reporting and Insights - Own unified multi-funnel KPIs and dashboards; diagnose performance issues ensure channel hygiene and deliver clear recommendations to support data-driven decisions.
Operations and Governance - Define and enforce standards for UTMs naming QA and data governance; document playbooks and best practices to ensure clean attribution and consistent execution.

What We're Looking For

10+ years of professional experience including 7+ years in B2B paid media owning PPC paid social and/or CTV programs; SaaS experience preferred.
Deep platform expertise across Google Ads Microsoft Advertising and paid social platforms (LinkedIn Meta) with hands-on CTV experience (e.g. MNTN YouTube).
Strong analytical and measurement foundation including GA4 Excel visualization tools UTMs taxonomies and conversion tracking.
Proven performance impact consistently hitting MQL targets while protecting lead quality and ROAS.
Strategic independent operator able to make investment tradeoffs solve ambiguous performance challenges and operate with minimal supervision.
Effective cross-functional leader and communicator experienced driving complex initiatives and presenting strategy insights and test results to executive stakeholders.

Talent shows up in a lot of different ways and we mean that. We welcome candidates from all backgrounds and experience levels including military members and their spouses and those without a traditional degree or tech background. If this role speaks to you apply.
Why You'll Like Working Here
Our people-first culture means you're seen supported and set up to grow. We work across flexible models because we trust our teams to deliver not just show up. You'll collaborate with people who care about the work and each other and you'll have leaders who are invested in where you're headed.
How We'll Support You
We invest in the whole person not just the role. Our benefits and resources are built to support your health your time and your life outside of work:

Medical Dental and Vision Coverage
Holiday and Vacation Time
Health & Wellness Days
A Bonus Day for Your Birthday

Compensation Transparency
Our targeted starting base salary in the United States for this position ranges from $130000 - $162500 USD. We take a thoughtful consistent approach to compensation and consider a variety of factors including depth and breadth of experience skills and role scope. Depending on the role team members may also be eligible for additional compensation plans (bonus and commission).
Your Security Matters:
Our candidates' personal information and online safety are top of mind. Applied communicates with candidates only via a secure @appliedsystems.com email address or through our official careers portal. Recruiters will never request payments or ask for financial account or sensitive personal information like Social Security numbers.
AI Utilization
We leverage AI tools to streamline parts of our recruitment workflow (such as resume parsing and interview scheduling). However candidate screening interviews and final decisions are always conducted by real humans.
EEO Statement
Applied Systems is proud to be an Equal Employment Opportunity Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied we don't discriminate and we are committed to recruit develop retain and promote regardless of race religion color national origin sexual orientation gender identity disability age veteran status and other protected status as required by applicable law.
#LI-Hybrid
#LI-US

Skills Required

10+ years of professional experience
7+ years in B2B paid media
Deep platform expertise across Google Ads and Microsoft Advertising
Hands-on CTV experience
Strong analytical and measurement skills including GA4 and Excel
Proven performance impact hitting MQL targets
Effective cross-functional leadership and communication skills

What the Team is Saying

Applied Systems Compensation & Benefits Highlights

Leave & Time Off Breadth—Benefits begin on day one and include multiple paid time off types such as vacation sick holidays birthday volunteer time floating holidays wellness days and generous PTO options.
Parental & Family Support—Six weeks of paid parental leave for all parents including adoption is provided alongside family medical leave childcare support and onsite mother’s rooms.
Inclusive Benefits Coverage—Health coverage explicitly includes mental‑health benefits transgender health care and abortion travel support complemented by FSAs and wellness incentives.

Learn more about Applied Systems's Compensation & Benefits →

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The Company

HQ: Chicago IL

3040 Employees

Year Founded: 1983

What We Do

Transforming the insurance industry is ambitious we know. That’s why at Applied we’re building a team that shows up every day ready to learn willing to try new things and driven to deliver innovative software and services that make us indispensable to our customers – all within a culture built on values that make us indispensable to each other too. At Applied we have a mission and a vision that guide us values that anchor us and a determination to achieve that propels us forward. We push the boundaries of innovation to solve the biggest challenges in insurance – helping us earn the title of indispensable partner from our customers. Our teammates show up as they are creating an authentic environment that fosters collaboration curiosity and connections – and one that doesn’t waste time on the unnecessary confines of corporate bureaucracy or hierarchy. No matter the role or title you have a voice at the table space to work hard and achieve and unending opportunities to be a great teammate.

Why Work With Us

Our commitment to you is simple: when you bring your best we promise you a place where amazing career moments are made possible.

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At Applied we trust that our people will achieve the outcomes and deliver high-impact results to our customers in whatever way - hybrid in-person or remote - that works best for them.

Typical time on-site: Flexible