Sr Lifecycle Marketing Manager

About us:

Public is an investing platform that allows everyone to invest in stocks, ETFs, crypto, and alternative assets, like fine art and collectibles—all in one place.

Public’s platform helps people be better investors with access to custom company metrics, live shows about the markets, and real-time analysis. Members control how they invest with a suite of powerful tools and get insights from a community of millions of investors, creators, and analysts.

And since 2019, Public has raised over $300 million. Investors include Accel, Tiger Global, as well as Sean ‘Diddy’ Combs, Will Smith (Dreamers VC), Maria Sharapova, Tony Hawk, The Chainsmokers’ Mantis VC; NFL star J.J. Watt, NYU Stern professor Scott Galloway, business executive Dick Parsons, and Shari Redstone’s Advancit Capital.

What you’ll do:

In support of our continued expansion, Public is seeking an experienced lifecycle marketer to join our growth team. This individual will be responsible for owning and improving conversion rates into our subscription product, Public Premium. You’ll also own the ongoing retention efforts related to Public Premium and winning users back after churning.

This is a high-visibility role with significant autonomy, ownership, and a direct impact on revenue. You’ll work collaboratively with the data team, the brand team, the product team, and the acquisition team to test, track, and optimize your cross-channel workflows. 

Using best-in-class tools to strategize, execute, and report on campaigns ranging from one-off conversion tests to 1:1 personalized lifecycle campaigns, your day-to-day work will be highly collaborative with the opportunity to impact revenue daily. 

Specifically, you’ll:

• Build and own email, push, in app, and SMS workflows to drive users to subscriptions
• Segment our userbase into the audiences most likely to convert to premium and serve them content in the channel and timing that best fits their interests.
• Collaborate with the brand team to test new messaging and design strategies based on your analysis
• Work closely with the product team to prioritize and test opportunities for improved subscriptions conversion and retention through the web and app experiences
• Run weekly optimizations across existing lifecycle campaigns, including copy and design tests, plus frequency, timing, and more.
• Report on the results of campaigns including engagement and conversion using your analysis as well as through collaboration with the data team

What we’re looking for:

• 4-6 years of experience in a lifecycle marketing role, preferably at a consumer tech app
• 2+ years of experience using a lifecycle marketing platform such as Braze, Iterable, or similar
• 2+ years of experience specifically with mobile app marketing
• Comfortable with reporting tools such as Mixpanel, Amplitude, Looker, Tableau, etc
• Excellent ability to turn performance metrics into stories and make data-driven decisions
• Strong understanding of cross-channel lifecycle marketing strategies and how they impact funnel conversion
• Basic to intermediate skills with email HTML and mobile responsiveness
• Strong understanding of A/B testing, as well as control/expose tests and incrementality reporting

Bonus Points:

• Experience in fintech or another highly regulated industry
• Braze experience
• Mixpanel / Looker experience

Public is an equal employment opportunity employer to all employees and applicants for employment and prohibits discrimination and harassment of any type.  We celebrate people of all races, colors, religions, ages, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or expressions. 

The pay range for this position in NYC is $100,000-$135,000/year; however, base pay offered may vary depending on job-related knowledge, skills, and experience. Base pay information is based on market location.