Sr Manager, Affiliate/Influencers/Podcasts

ABOUT BARK

Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences. Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to the dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.

WHO WE ARE

The Growth team is responsible for scaling the organization through marketing and advertising. We are the engine that brings the company new customers to make ALL the dogs happy. Our team is close-knit - we like to have fun and joke around, and we're often found nerding out on consumer behavior and new growth initiatives.. If you find the challenge of reaching new dog parents online (and elsewhere) fun, come join us! Also if you know a good dad joke or two, that's a plus.

WHO WE’RE SNIFFING FOR

BARK is seeking a Senior Marketing Manager of Affiliate/Influencers/Podcasts to manage some of our most crucial customer acquisition channels. This role involves:

• Affiliate Marketing: Own and manage our affiliate marketing through Commission Junction. You'll be responsible for scaling subscriptions on affiliate / content/review sites, and setting up CPA deals with various entities. WE ONLY WANT TO FOCUS ON AFFILIATES THAT DRIVE INCREMENTALITY SO DEEP DATA ANALYSIS IS REQUIRED. We currently are working with an Affiliate agency who’d you partner with and determine if they are a good fit on the move forward. 
• Seek out, build, and manage relationships with businesses that can help us promote Bark to their customers, entities like vets, doggy daycares, other non-competitive brands. Some will be part of our affiliate program, others will not be. 
• Influencer Marketing: Signing and managing relationships with micro, mid-level, and macro influencers who can effectively promote BARK and drive sales. We are currently working with an agency that manages a lot of this and your role would be to partner with them and ensure they are a good fit for the business. 
• Podcast Marketing: Identifying and leveraging the best podcasts for advertising to increase subscriptions.  

You will handle all aspects of campaigns including media planning, implementation, monitoring, optimization, analysis, reporting, pixel placement, and budget pacing. This role requires a deep understanding of the CJ platform (with the opportunity to switch to another platform if necessary) and current trends in the D2C landscape.  We currently leverage two agencies to help on the affiliate and social influencer side of things, so you will also be responsible for determining if we have the right agencies or should use agencies at all.  

KEY DUTIES:

• Plan, launch, QA, optimize, and report on affiliate, influencer, and podcast campaigns.
• Manage daily campaign activities including pacing, tracking optimizations, and addressing issues.
• Develop and execute performance and testing strategies to attract new customers and enhance the acquisition funnel.
• Conduct tests such as incrementality and geo tests, and quantify their success.
• Provide daily metrics reports with actionable insights to achieve goals.
• Continuously refine and advance our marketing strategies.
• Educate internal teams on best practices, platform updates, and new products.
• Foster strong partnerships with our reps at CJ and other platforms.
• Identify growth opportunities through data analysis.

EXPERIENCE:

• 5-8  years of deep digital marketing experience in the direct-to-consumer space, with a preference for subscription-based models.
• Strong understanding of incrementality analysis and a keen eye for creative quality.
• Bachelor’s degree preferred.

SKILLS & QUALIFICATIONS:

• Expert knowledge of Affiliate Marketing, Social Influencer Marketing, and Podcast Marketing.
• Expertise in web analytics tools such as Google Analytics, Amplitude and Tableau.
• Highly analytical with strong data skills. 
• Passionate about emerging trends in digital marketing.
• Detail-oriented, entrepreneurial, and responsive to feedback.
• Capable of managing multiple campaigns simultaneously.
• Consultative and communicative approach with a zeal for educating internal teams and colleagues.

Commitment to Innovation: BARK is dedicated to being at the forefront of artificial intelligence and is committed to driving advancements in this field. We are seeking individuals who share this passion and are enthusiastic about shaping the future of AI. Experience using AI tools is highly valued and openness to learning is a requirement.

This position is a full-time/salaried position. It is located on-site at our office in New York. We offer health insurance for both you and your pup, 401k, wonderful team lunches, cold brew on tap, and a dog to pet anytime you wish. 

FOR NJ/NY BASED APPLICANTS: 

• The base salary range for this position is $100,000- $145,000 
• This position is eligible for equity 
• This position is eligible for an annual bonus 

**This compensation range is based on BARK's good faith estimate as of the date of this posting and may be modified in the future. Actual pay for this position will depend on various variables including location, travel, internal equity, experience, education, skills, and expertise.