Sr Manager, Consumer Insights
Job Description
Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis, with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a high-growth cannabis company known for quality, expertise, and reliability, the company and its brands, including Curaleaf and Select provide industry-leading service, product selection, and accessibility across the medical and adult-use markets. Today, we operate in 19 states with 144 dispensaries, service nearly 2,200 wholesale partner accounts, we have 29 cultivation sites and over 5,500 team members in the United States. Curaleaf International is the leading vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production.Β Home | Curaleaf | Cannabis with Confidence
Our corporate social responsibility is Rooted in Good. We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives and local causes. Giving back to the communities where we operate is important to us and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities. Social Responsibility | Curaleaf | Cannabis with Confidence
We educate. We advocate. We give.
POSITION SUMMARY: The Senior Manager, Consumer Insights acts as a strategic partner and voice of consumer to Product and Marketing teams by helping to build and launch a portfolio of game changing brands and products that will disrupt existing categories and behaviors.Β
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Scope research projects to ensure a clear and actionable brief to identify the right approach and research partners
- Work independently with DIY research platforms or research partners to seamlessly execute research projects that deliver against objectives and build impactful, visually engaging and easy to understand presentations to drive action
- Lead qualitative and quantitative consumer research to inform new product development including idea screening, consumer qual, concept testing, and consumer sensory tests
- Lead budtender learning agenda and partner with retail teams to execute focus groups
- Drive post-launch product evaluations, through use of post-launch consumer surveys of patients or registered guests and revenue performance review
- Assist in execution of foundational research to inform broader strategic priorities, such as segmentation and consumer journey.
- Partner with syndicated data providers to maximize use of trends, brand tracking, sales tracking data to build holistic recommendations and thought leadership
- Travel Requirements: 15%
- Perform other duties as assigned
Minimum Qualifications:
- Bachelorβs Degree (BS, BA) or equivalent experience
- 7-10 years of relevant experience
- Proven track record of actionable insights work, including compelling and motivating storytelling and action planning
- Strong communication skills with ability to build relationships with stakeholders
- Extensive experience in qualitative and quantitative research approaches, including segmentation, U&A, A/B testing, concept testing
Preferred Qualifications:
- CPG experience preferred, cannabis experience is a plus
- Experience with executing research leveraging agile, DIY research platforms.
- Self-starter with the ability to work independently to tackle priorities
- Collaborative problem-solving
- Ability to manage through ambiguity
- Knowledge of and experience with consumer database analysis
Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as requires by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Date Posted
03/08/2023
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6
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