Sr Manager, Digital Strategy (Website Strategy/SEO/SEM/Paid Media)

Sr Manager, Digital Strategy (Website Strategy/SEO/SEM/Paid Media) 

Looking for an innovative, high-growth company in one of the hottest segments of the security market?  Look no further than Veracode!

Veracode is recognized as a premier provider of SaaS-based application security solutions, transforming the way companies secure applications in today’s software driven world. We provide our customers with a solid foundation on which to build security into their modern agile development processes. Learn more about us at www.veracode.com! 

Responsibilities

• Serves as the strategic leader, owning the digital planning and implementation process for the Global Demand & Operations team. 
• Plan and manage website and paid advertising strategy development, functional insight and execution of digital campaigns to drive brand awareness, lead generation and competitive take-out campaigns. Optimize between SEM and SEO efforts to increase marketing effectiveness and efficiency.  
• Analyze user experience data to initiate, execute and report on digital campaigns across platforms and channels including 6Sense, Linked-In, partner channel partners, vendor partners and sponsorship deliverables 
• Play a pivotal role in owning the end-to-end digital journey from advertising to web engagement and pipeline velocity tracked through the 6Sense intent platform  
• Hands on experience developing and executing SEM programs for Google Ads and Google Display Network to drive engagement to meet brand awareness and lead generation goals 
• Hands on experience developing and executing SEO programs and optimizing buyer journeys. 
• Provide reporting on performance to the Marketing organization with clear actionable recommendations. 
• Manage the Digital and Web budget.  
• Comfortable coordinating across multiple teams as well as advertising and media partners  
• Adept at seeking out channels and watering holes our key audiences engage with 
• Consistent student of marketing and emerging digital technologies to keep an edge in this rapidly evolving field 

Requirements 

• Experience managing digital marketing professionals, providing guidance, mentorship, and support to team members, and fostering a collaborative and results-driven work environment. 
• Great communications skills and confidence to maximize relationships across teams 
• Hands on experience with Google Display Network and Google Analytics 
• Experience planning and executing campaigns with emerging digital tools, Intent platforms a plus 

What we offer you: US

• Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs. 
• Wellness benefits to help you focus on what’s most important.
• “Take What You Need” time off policy.
•  Extensive development and training offerings to help you grow your career at Veracode.
• Generous 401k match to help save for your future.
• Amazing community of professionals who take pride in what we do every day.

Compensation Transparency

In accordance with U.S. pay transparency laws, Veracode provides compensation transparency for roles based in the United States. Click here to view our compensation ranges by grade. Please note, specific compensation may be influenced by various factors including candidates experience, education, and work location.

Job Grade: M4

Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.