Sr Manager, Marketing Content Engineering

Marketing Technology

The Marketing Technology role supports the organization's global customer relationship management (CRM) technology instance for sales reporting. This job is responsible for supporting the organization's global distribution teams by managing user requests, enhancing user experience, providing user training, and managing data integrity of the platform. This job assists in the implementation of business processes and improvements that drive customer satisfaction and reduce risk. This job also is responsible for activities associated with ongoing enhancements and integrations, including business requirements, documentation, testing, and training.

Key Responsibilities and Duties

• Performs application configuration and customization (e.g., managing pick lists, developing workflows), including testing and evaluation, to ensure quality and consistency.
• Performs user support to analyze and resolve simple to complex application issues.
• Drives user adoption of customer relationship management (CRM) technology and ensures that users are able to navigate the application.
• Manages and maintains data within the CRM to ensure data adheres to data standards.
• Recommends and implements data quality processes and provides sign off on data-related changes.
• Identifies gaps between business needs and standard CRM application functionality.
• Partners with information technology (IT) partners to design and document solutions to bridge the gaps, and provides detailed business requirements for CRM developers.
• Develops, documents, and executes test plans to assess business processes.
• Assists and advises technical architects on design decisions, both within the CRM technology and other connected applications.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level

7IC

Required Qualifications:

• 3+ years of experience in marketing automation, demand generation, and system operations.

Preferred Qualifications:

• 5+ years of experience in marketing automation, demand generation, and system operations
• Bachelor's degree in Computational Engineering, Science, or a related field; Master's degree is preferred
• Hands on experience with SFMC marketing automation platform and tools
• Deep understanding of marketing automation workflows, creating email marketing campaigns, and deepening customer engagement
• Strong collaboration skills and ability to work cross-functionally with marketing, sales, and IT teams
• Excellent written and verbal communication skills

Additional Responsibilities and Duties:

• Understand marketing content requirements, working collaboratively with business and marketing stakeholders
• Convert business requirements to technology design and implementation specifications
• Design and build reusable content types working closely with TIAA CMO teams
• Develop marketing content automation journeys aligning with TIAA business objectives
• Design and build content taxonomy and content tagging capabilities in SFMC Content Builder
• Build customer journeys in SFMC journey builder delivering the right content to right audience
• Build Web Templates in Marketing Cloud Personalization implementing SFMC Server Side and Client-Side scripts
• Build Content Personalization Einstein rules across SFMC
• Build SFMC capabilities to deliver content through customer preferred channels
• Develop automation personalization rules in Emails leveraging AMPscript
• Develop omni channel content distribution automation capability leveraging SFMC platforms and tools
• Optimize customer engagement working closely with analytics leads
• Collaborate with Marketing, Sales, and IT teams to align on strategy, optimize performance, and build customer journeys
• Monitor and analyze campaign performance metrics and use data-driven insights to optimize future campaigns and improve ROI

Related Skills

Agile Methodology, Audience Insights, Audience Segmentation, Consultative Communication, Customer-Focused Campaign Development, Data Analysis, Digital Savviness, Marketing Analytics, Marketing Automation, Problem Solving, Process Management, Relationship Management, Strategic Thinking, Test & Learn Mentality

Base Pay Range: $95,800/yr. - $132,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: [email protected]

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