Sr Manager Omnichannel Analytics

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Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Job Description:

Education:

• Bachelor's in Engineering, Statistics, Data or Information Sciences
• Master's Degree preferred

Work Experiences:

• At least 8 years of B2C Omnichannel measurement and analytics (preferably retail)

Skills:

• At least 8 years of experience in the field of data and analytics
• At least 6 years of experience in people management
• 5+ years of experience in retail or B2C
• High proficiency in using programming languages like Python, SQL and BI tools like Tableau/Power BI, Looker, MicroStrategy
• High proficiency in advanced analytics, exploratory data analysis (e.g., linear/logistic regression, Cluster analysis)
• Strong experience building out, articulating, and delivering on business cases around data use and/or a data-centric business strategy
• Excellent communication skills, detail-oriented, with the ability to interact with all levels of end users and technical resources
• Executive presence to work closely with VP, SVP and above
• Excellent analytic skills with the ability to use tools & data to dive deep and provide analysis consistently on performance metrics
• Strong interpersonal, written, and verbal communication skills to interface effectively with individuals at various levels.
• Ability to work well under pressure while consistently meeting time sensitive deadlines.
• Analytical with strong problem-solving abilities and creative resolution skills.
• Ability to remain organized, pay attention to detail, and meet critical deadlines.
• Ability to work well independently, as well as effectively contribute to a team environment.
• Ability to prioritize workload, meet multiple deadlines simultaneously in a fast paced, frequently changing environment
• Strong Microsoft office program experience including Excel, Word, PowerPoint and VBA

Responsibilities:

• Provide near-term strategic and tactical plans to execute analytics for the omnichannel team.
• Collects data, analyzes trends, draws conclusions, and provides recommendations on cross-channel marketing tactics and strategies (including broadcast, social media, mobile marketing, banner ads)
• Project manages key strategic marketing initiatives (example: Media Mix Modeling, Multi-Touch Attribution, etc.)
• Provide upcoming campaign strategy based on product category, location and media tactic
• Partners with the Media and other key marketing firms to ensure media marketing efforts of the Marketing are obtaining an acceptable ROI
• Model and Forecast supporting campaign and category plans
• Creates experimental designs (test vs. control) for marketing tactics which allows for accurate ROI measurement
• Leads the analytics and communication process for key marketing programs including weekly ad and broadcast (including online video).
• Partners with other Sr. Marketing Analysts to provide integrated and comprehensive marketing program analysis.
• Required to learn company policies, procedures, and safety rules
• Duties may change and associates may be required to perform other duties as assigned
• Lead by example to build a culture of accountability and rigor to substantiate proven business impact with data; provide guidance to other analysts on the team
• Duties may change and associates may be required to perform other duties as assigned

Physical Requirements & Attendance

• Acceptable level of hearing and vision to perform job duties
• Adhere to company work hours, policies, procedures, and rules governing professional staff behavior
• Regular attendance required

Full time

Equal Employment Opportunity

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.