Sr. Manager Paid Search (Remote)

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted and we are dedicated to treating the whole person not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized but rather is embraced as an integral part of one's overall well-being. 

We believe that by providing quality care that is both evidence-based and compassionate we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

Rula is a remote-first company. We currently hire in most U.S. states with the exception of Hawaii.

About the Role

We are seeking a Sr. Manager Paid Search to achieve Rula’s patient marketing objectives through data-driven highly automated execution and scale of its paid search program. This person will be responsible for exceeding patient starts targets within a required LTV ROI by applying AI-first data driven optimizations to maximize headroom of the program. You will be an excellent communicator & storyteller and unafraid to “make it happen” in close collaboration with internal and external stakeholders. You have clear command of your inputs and understand how to clearly & succinctly diagnose problems triage and communicate required actions or outcomes with key stakeholders including Analytics and Finance. You should be comfortable communicating with leadership including the executive (S-team) team. And you have the drive to win!

Required Qualifications

• 7+ years of related professional experience directly executing and managing paid search programs

• Google Ads and Microsoft Ads platform mastery; expert understanding of sound account and campaign architecture optimization levers and smart bidding

• Experience directly managing large budgets i.e. $1M+ per month

• Experience working with cross-functional partners including Finance and Analytics to improve channel outcomes

• Experience working with Google Smart Bidding specifically tROAS

Preferred Qualifications

While having the preferred qualifications enhances your candidacy having all of them is not mandatory. We encourage all interested applicants to apply even those who may not meet every preferred requirement.

• Google Ads certification for Search

• 2+ years experience leading a team of one or more specialists

• Experience with YouTube Demand Gen Performance Max AI Max

• Track record of building/leveraging AI agents to automate paid search operations

• Proficiency with Looker or equivalent data visualization tools

• Proficiency with first-party data integration tools like Freshpaint Segment etc.

We're serious about your well-being! As part of our team full-time employees receive:

• 100% remote work environment: Working hours to support a healthy work-life balance ensuring you can meet both professional and personal commitments (must be based in United States currently not hiring in Hawaii)

• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States

• Comprehensive health benefits: Medical dental vision life disability and FSA/HSA

• 401(k) plan access: Start saving for your future

• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)

• Paid parental leave: Available for all parents including birthing non-birthing adopting and fostering

• Employee Assistance Program (EAP): Supporting your mental and physical health

• Quarterly department stipend: Fun team-building activities or in-person gatherings

• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences fostering a sense of community and belonging for all

• Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses

• Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend

Our team

We believe that diversity equity and inclusion are fundamental to our mission of making mental healthcare work for everyone.  We are dedicated to having a culture of inclusion that will support our employees in feeling safe seen heard and valued.

What We Do

We believe that when access to quality mental healthcare improves patients providers and payers all benefit. And that’s why we’re on a mission to make mental healthcare work for everyone. We remove barriers and strengthen connection points between patients providers and payers to improve mental health outcomes. With Rula it’s easy for patients to find a high-quality therapist or psychiatric practitioner who meets their unique needs accepts insurance and is taking new patients. For providers Rula offers the flexibility of private practice while also filling caseloads and offering the necessary behind-the-scenes support. Rula handles the marketing credentialing billing and admin tasks so providers can focus on what they do best: providing care to those in need. Rula is a remote-first company with teams who specialize in the areas of Clinical Partnerships Operations Marketing Engineering Product and more. We’re committed to reimagining how mental health is treated.

Why Work With Us

As a remote company we're intentional about the culture we're building. We write things down we communicate clearly we follow-up and we follow-through. We have high expectations for our team and empower individuals with a high degree of trust and autonomy. In turn we expect that individuals operate with a sense of ownership in everything.

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