Sr Manager, Paid Media & Analytics

AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events – from concerts and festivals to sports and theater – at some of the most iconic venues in the world. Since our founding in 2011, we’ve consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today.

We’re passionate about improving the fan experience and providing game-changing solutions for our clients, and we’re always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment. Together we keep the world cheering.

The Role

AXS is seeking a Sr. Manager, Paid Media & Analytics to join our Global Data and Analytics team.  

Our Sr Manager, Paid Media & Analytics is responsible for marketing strategy, audience development, testing & reporting, and creative development. This role will also drive e-commerce revenue, acquisition, and achieving channel profitability goals to hit targets to continue to drive channel growth. This role will actively collaborate with cross-functional partners across the organization to develop innovative new digital e-commerce tools and a comprehensive acquisition, email, and product marketing calendar.

What Will You Do?

MARKETING STRATEGY: 

• Drive the development of cross-channel paid media strategies, budget allocation, audience architecture, creative strategy, KPI development, and measurement frameworks
• Develop a deep understanding of our businesses, industries, and competition.
• Partner with Senior Director of Consumer Marketing & MarTech Strategy to plan business and marketing goals along with reporting on KPIs
• Ensure the digital strategy aligns with the brand and business's long-term strategic goals
• Bridge with internal teams and partners cross-functionally to ensure initiatives get executed seamlessly
• Manage and allocate the budget and ensure the best return on investment; Utilize analytics to report on campaign & site KPIs, behavior, and trends to make informed decisions on optimizations; communicate to the team, and management on strategy, timelines, learnings, and results
• Develop and communicate plans and execution to the leadership team
• Collaborate with creative teams on conversion rate optimization strategies and new feature build-out
• Work with the agency to build testing plans for new features and optimizations and execute those test
• Manage AXS.com projects, including website personalization and SEO initiatives
• Collaborate/lead initiatives across Marketing, Creative, Analytics, Product, and Operations that will improve conversions
• Maintain relationships with partners and external resources that support our acquisition (ticket sales) marketing strategy
• Manage the day-to-day workflow, performance, and strategy of our paid media campaigns; Work with our media partners to manage media buying and campaign execution
• Oversee paid media advertising budget and lead strategy by innovating testing, continuing to ideate, test, iterate and optimize to grow revenue and new customer acquisition
• Oversee resale paid media budget and provide budget recommendations based on campaign performance
• Fulfill technical builds and requirements within marketing platforms such as Hightouch to bridge the gap between BI and marketing so we can create a self-serve marketing independent infrastructure
• Identify new marketing opportunities based on customer, marketplace, and business needs
• Stay atop the latest trends across advertising best practices (i.e., bidding methodologies, budget allocation, etc.) and remain current on trends in the digital marketing landscape
• Partner with BI to provide campaign insights and data-driven recommendations
• Lead and inspire a growth marketing team, champion excellence, foster team engagement, and support individual development.

AUDIENCE DEVELOPMENT:

• Lead audience strategy & build through Hightouch for paid media and email marketing automated campaigns
• Able to edit SQL queries within Hightouch with the willingness to gain intermediate knowledge of the language to expose & build models for complex use cases.

TESTING & REPORTING: 

• Create and manage reporting dashboards and conduct ongoing analysis to monitor the performance of campaigns
• Optimize our new customer strategy, from paid ads to website CRO, cultivating a disciplined A/B testing framework
• Identify new opportunities to test and scale while meeting KPIs across channels
• Measure and report on campaign results and other testing mechanisms to provide suggestions, learning, and insights with cross-functional teams
• Own the pixel implementation process for internal and external clients across all their properties
• Lead API integrations, data accuracy, and reporting from paid media platforms.

CREATIVE DEVELOPMENT: 

• Partner with design and content teams to create high-impact event assets based on key performance insights and campaign strategies; Oversee QA process of creative assets

MANAGEMENT/SUPERVISION: 

• Manage marketing coordinator and intern

What Will You Bring?

• 5-7 years’ experience working in paid media advertising comprising of media activation, multi-channel experience preferred (search, social, programmatic)
• Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns across brand and performance objectives
• Experience leading cross-channel client engagements with minimal oversight
• Experience working closely with agency partners on integrated strategy, planning, and measurement
• Experience with ad servers (Doubleclick) and web analytics platforms
• Experience working with analytics teams on granular program tracking and performance dashboard creation
• Expertise in audience planning, testing & analytics (Audience Manager, Target, Analytics) is preferred.
• Ample campaign analysis experience applied toward leading optimizations & reporting on KPIs
• Experience leading, coaching, and/or developing high performing teams
• Technical knowledge of e-commerce websites, pixels, tagging, web analytics and digital marketing/advertising methodologies
• Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
• Competency in analytics techniques such as time-series data analysis, A/B test design, and segmentation
• Knowledge of media planning tools (MRI, Comscore, Nielsen, etc)
• Effective time management and project management skills
• Understanding of media planning principles and core marketing concepts
• Excellent oral and written communication/presentation skills
• Beginner SQL for exposing data to build audience segments for our marketing campaigns is preferred

What’s in it for You?

• The opportunity to own marketing strategy, audience development, testing & reporting, and creative development.
• Extraordinary People – we’re not kidding!
• Meaningful Mission - Helping revolutionize an industry and deliver better experiences for fans and clients around the world.
• Opportunities for learning and leveling up through training and education reimbursement.

Why AXS?
AXS, a subsidiary of AEG, sells millions of tickets every year for 300+ clients in the US and Europe, from venues like the O2 in London and the Red Rocks Amphitheatre in Denver to teams like the Los Angeles Clippers, Minnesota Timberwolves, and Houston Rockets. Headquartered in Downtown Los Angeles, California, we also work in wonderful offices throughout the US, the UK, and Europe. At each location you’ll find a team of dedicated, diverse employees (we’ve dubbed ourselves “Fanatix”) who create groundbreaking products and services in a fun, fast-paced environment. We love what we do along with our fantastic culture, enviable perks, and comprehensive benefits.

To learn more about our culture and values, visit: https://solutions.axs.com/careers/