Sr Manager, Strategy & Integrated Marketing - Owned Brands (Remote)

Brand: Designer Brands
Req #: 135294
Location Name: Home Office, Columbus
Department: Marketing

General Summary: The Senior Manager, Owned Brands Strategy & Integrated Marketing is responsible for the marketing strategy and activation plan for owned brands, serving as primary marketing point-of-contact for the strategic pillar of owned brand growth. This role will ensure marketing plans align with overall brand strategy & direction and delivers on business objectives of customer acquisition, brand awareness, and sales. This role will lead the strategy & plan development across brand, product, and customer channels, including brand messaging, content strategy, calendar planning, budget management, and partnership & collaborations. This role will lead and influence marketing & cross-functional partners to ensure strategic vision is seen through to customer-facing activity across timing & channels.

Reports to: Sr. Director, Brand & Integrated Marketing Strategy

Essential Duties and Responsibilities:

• Serves as centralized point-of-contact to lead owned brand marketing strategy and activation for stakeholders, both cross-functionally and within marketing. Provides clear direction, guidance, and roadmapping for all stakeholders.
• Serves as strategic partner to owned brands merchant lead, from brand strategy to product messaging and channel activation.
• Lead the synthetization of quantitative & qualitative insights to guide the brand strategy & approach.
• Develop and manage the marketing strategy & activation plan across brand, product, and channels based on the brand strategy & positioning, customer strategy & target audience, macro/customer trends, business objectives, merchandise strategy, and relevant, differentiated brand moments/experiences.
• Develop and manage the brand calendar and activation approach, including brand map, content planning & management, messaging prioritization & cadence, and social calendars to be used for cross-channel alignment & execution
• Responsible for the development of new, unique, innovative, and ownable brand activations & experiences that differentiate the brand and drive acquisition, consumer engagement, and sales, collaborating with agency & external partners as needed
• Collaborate closely & regularly with Creative leadership to ensure brand creative and content aligns with the brand strategy and is implemented effectively across all channels.
• Identify and manage the marketing budget based on brand strategy, business goals, and performance
• Lead marketing-related monthly insights & actions, including acquisition results, marketing effectiveness, and customer engagement, which will be shared internally and externally
• Identify and manage brand marketing timelines from brand strategy to customer-facing.
• Cross-functional collaboration with owned brand stakeholders in merchandising, planning, digital/stores, and creative

Required Skills:

• Strategic mindset with the ability to step back and see the bigger picture of a business challenge while not getting inundated with day-to-day tactics
• Visual thinker with ability to synthesize learnings into clearly digestible visual formats
• Highly organized and detailed-oriented; must possess ability to work independently and self-start with minimal direction at times
• High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities
• Strong collaboration & communication skills as this role works with many cross-functional partners; must have the ability to build and cultivate relationships across all levels of the organization
• Strong oral, written, and visual communication skills with deep experience in presentation development
• Must have customer-first approach with ability to leverage quantitative and qualitative customer insights to make decisions and guide strategy
• Must possess analytical acumen with ability to gather, digest, manipulate, & share complex data sets; proficient in Microsoft Excel

Experience:

• 8+ years of experience working in a Marketing function with a focus on strategy
• 4+ years of experience Managing a team in a fast-paced retail environment
• Experience engaging with cross-functional teams and building relationships for influence

Preferred Qualifications:

• Must be a visual thinker who can translate complex sets of information into digestible formats; proficient and skilled in Microsoft PowerPoint or similar visual presentation tool
• Must possess analytical acumen with ability to gather, digest, manipulate, & share midly complex data sets; proficient in Microsoft Excel
• Experience engaging with cross-functional teams and building relationships for influence
• Retail experience preferred

Education:
• Bachelor's degree in Marketing or other Business field

ALREADY AN ASSOCIATE?

You must apply through our internal portal:
click here

Why Choose A Career with Designer Brands?

Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.

• Invested in helping our associates learn, develop, achieve and grow into strong leaders
• Shared commitment to creating a culture fueled by engagement, excitement, optimism and fun
• Dedicated to giving back and community involvement

About Designer Brands:

Designer Brands Inc. is one of North America's largest designers, producers and retailers of footwear and accessories.

• Designer Brands Inc. operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse brands and operates leased locations in the U.S through its Affiliated Business Group.
• Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide.