Sr Manager, US GTM Strategy

Reporting to Global Director of B2B Marketing

You will build and own Multiverse's go-to-market strategy in the US, and lead integrated marketing and sales campaigns to execute your strategy in our highest growth market. You will directly impact our top line by acquiring new customers, accelerating them through the sales process, and expanding existing accounts at scale, while always building a fantastic customer experience. The ideal candidate will be a strategic and scrappy team-player and will generate new ideas and contribute to Multiverse’s rocket-ship growth. You will be a world class collaborator with internal and external partners, and will evangelize Multiverse’s mission in your work.

In this role you will…

• Develop and execute US go-to-market strategy and execute on your roadmap across activities including webinars, events, partnerships, and others

• Be core partner for US Sales leadership and Sales Ops and lead sales enablement efforts to help our US salesforce efficiently reach and convert a broader audience of leads and customers

• Own the P&L for US marketing activities, overseeing the budget and forecast and driving towards revenue goals

• Leverage account based marketing to launch GTM motions across marketing and sales levers targeting specific verticals, industries, and regions 

• Identify highest priority untapped opportunities to drive customer growth in the US

• Contribute to a high-performing team and collaborate with stakeholders across Multiverse, including c-suite leadership

• Partner with Sales, Product, Operations, Customer Success and others to build seamless customer experiences

To be a successful candidate…

• Track record of 4+ years developing and executing on GTM strategy - focus on enterprise B2B customers is preferred but not required

• Ownership mindset - you’ll succeed in an ambiguous environment and proactively do what’s needed to surpass your goals

• Project management - attention to detail and ability to prioritize, while also driving towards long-term goals

• Analytical and critical thinking skills - you can analyze data, identify trends, and provide evidence-based recommendations

• Creative bent - you have the ability to take projects from initial concept stages through to completion with a resolve to create the best customer experience 

• Excellent communication - your verbal and written communication skills are top notch

• Collaborative stakeholder - whether managing a team or working with internal and external partners, you can influence others and build followership

• Passionate about the mission - you believe in the power of apprenticeships to change people’s lives

We are Multiverse, a tech scaleup with a social mission. We’re creating a diverse group of future leaders by building an outstanding alternative to college and corporate training.

In June 2022, we announced our $220m Series D raise, making Multiverse a mission-driven unicorn. This funding will help us to accelerate our growth in the US, where we’re committed to tackling the toughest challenges facing those who seek jobs - and those who provide them.

In our first year in the US, we launched over 20 apprentice cohorts at some of the best companies in America, including the likes of American Express, Citizens Bank and Visa. Globally, we work with over 500 clients and we’ve been recognized as one of the fastest-growing businesses in Europe.

Join us on our journey to democratizing access to the best careers and learning opportunities.

The opportunity:

As Multiverse’s first-ever B2B Marketing Manager in the US, you will define and lead the region’s enterprise marketing strategy. You will directly impact our top line by acquiring new customers and expanding existing accounts at scale, while always building a fantastic customer experience. Key strategies in your portfolio include account-based marketing, events, content, campaigns, and partnerships. The ideal candidate will be strategic and scrappy and will generate new ideas and contribute to Multiverse’s rocket-ship growth. You will be a world class collaborator with internal and external partners and will evangelize Multiverse’s mission in your work.

Specifically, you will…

• Be responsible for US marketing revenue targets and will monitor performance, recognize trends, and react with new recommendations

• Develop and execute US go-to-market plan through marketing levers such as events (e.g. webinars, dinners), content marketing, partnerships, and omni-channel campaigns

• Manage account-based marketing activities in the US

• Lead sales enablement efforts to help our US sales team more efficiently reach and convert a broader audience of leads and customers

• Identify highest priority untapped opportunities to drive customer growth in the US

• Serve as an expert on B2B marketing in the US for Multiverse leadership

• Partner with Sales, Product, Operations, Customer Success and others to build seamless customer experiences

About you:

• Track record of 5+ years in B2B marketing - focus on enterprise customers is preferred but not required

• Ownership mindset - you’ll succeed in an ambiguous environment and proactively do what’s needed to surpass your goals

• Project management - attention to detail while also driving towards long-term goals

• Creative bent - you have the ability to take projects from initial concept stages through to completion with a resolve to create the best customer experience

• Analytical and critical thinking skills - you can analyze data, identify trends, and provide evidence-based recommendations

• Excellent communication - your verbal and written communication skills are top-notch

• Collaborative stakeholder - whether managing a team or working with internal and external partners, you can influence others and build followership

• Passionate about the mission - you believe in the power of apprenticeships to change people’s lives

The base salary range for this role is $120,000 - $175,000.

Benefits

Multiverse currently offers the following benefits.

• Access to no-cost and low-cost healthcare options for Multiversers and their dependents. Get care nationally through MetLife and Aetna’s provider networks.

• Support as your family grows! Fertility resources through a Kindbody Membership during their beta trial with Justworks. Time off to tend to your growing family with 16 weeks of continuous, fully paid parental leave for primary caregivers.

• Access to a 401(k) with a 4% match up capped at $5,000 per year

• Company sponsored One Medical membership

• Unlimited text based therapy with TalkSpace

• Monthly wellness reimbursement

Multiverse currently offers the following time off types.

• 20 Days of PTO per calendar year

• Life event and volunteer days

• Quarterly M-Powered Days to refresh and recharge

• End of Year Company Shut Down

• Time off to take care of yourself and your loved ones including sick time, compassionate leave and short term disability

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Multiverse requires all employees to be fully vaccinated against COVID-19. We will consider requests for reasonable accommodation based on disability and/or religious beliefs on an individualized basis.